Vloggers, Bloggers and Influencers – The Big Brothers and Sisters of Social Media

Citizen journalists, social media influencers and brand advocates of the online world wear many hats. For advertisers and marketing professionals, this group is the new billboard, magazine ad and 30-second commercial. For public relations professionals, it’s an additional person to engage in the assembly line of social-media-driven purchasing power and influencers. But who are these people, and more importantly, what […]

A Preview of the Coming Year

Since the PRSSA Blog launched in 2006, some major topics have been covered – from PRSA defending the profession to transparency and even the death of public relations. Now, approaching the third year of its existence, I’d like to take the blog to the next level with your help. Here are some things we’ll be working on this year: Sharing […]