“PRedict Your Future” With the Chicago PRSSA Chapters

“PRedict Your Future” With the Chicago PRSSA Chapters

Columbia College Chicago, DePaul University and Loyola University Chicago Chapters of PRSSA have joined forces to bring together two days of awe-inspiring events for students across the nation! “PRedict the Future” was made by students for students who are driven to be leaders of the public relations industry. The three schools are coming together for a feat that is the […]

Ring In the New Year with Resolutions and Regional Conferences

Ring In the New Year with Resolutions and Regional Conferences

There are a number of opportunities to advance your education, broaden your network and launch your career with the Public Relations Student Society of America, and there’s no better time to seize the benefits of your membership than with the start of a new year. If your resolutions include focusing on professional growth and networking in 2019, our Regional Conferences […]

Success Stories of Corporate Social Responsibility [PR in Peru; RC Recap]

Success Stories of Corporate Social Responsibility [PR in Peru; RC Recap]

Session: Success Stories of Corporate Social Responsibility Presenters: Milagros Zamudio (Member of the Stakeholder Council of the Global Reporting Initiative) Miguel Narváez (Head of CSR and Sustainability at Cencosud) Leyla Perea (Head of the Fundación Telefónica Volunteers programme) Ricardo Cuba Garcia (General Manager of CTC Consultants) On the last day of the Conference, we had the pleasure to hear from some […]

Communication in Government: Our Role in the State [PR in Peru, RC Recap]

Communication in Government: Our Role in the State [PR in Peru, RC Recap]

Session: Communication in Government: Our Role in the State Presenter: Estela Roeder, Consultant in Strategic Communication Recap: Estela Roeder began her presentation by talking about the function that the communicator has in the State. She proposed this question, “Do we communicate to govern or do we govern to communicate?” She emphasized the development of communication and institutional relations and how […]

Public and Cultural Diversity [PR in Peru; Regional Conference Recap]

Public and Cultural Diversity [PR in Peru; Regional Conference Recap]

Session: Public and Cultural Diversity Presenter: Isabella Falco, Director of Communications and Country Image at PromPeru Recap: They say that everything has a history and a legacy that transcends further than oneself. Peru has it too. Behind its name, there are hidden legendary places, mythical history and exquisite gastronomy. These are several reasons why Isabella Falco, one of the promoters of […]

The Profile of Public Relations in Peru [PR in Peru; Regional Conference Recap]

The Profile of Public Relations in Peru [PR in Peru; Regional Conference Recap]

Session: The Profile of Public Relations in Peru Presenter: Patricia Bobadilla, Professional Adviser of PRSSA Universidad de San Martín de Porres (USMP) Recap: Patricia Bobadilla, professional adviser of the Peruvian Chapter of USMP, opened the meeting reminiscing about different public relations definitions created by well-known authors and practitioners. She concluded that the discipline has an advisory role of communications as […]

Personal Branding [PR in Peru; Regional Conference Recap]

Personal Branding [PR in Peru; Regional Conference Recap]

Session: Personal Branding Presenter: Nadia Castro Delgado, Internal Communication Leader Recap: In an era where humans enjoy having the same attributes, individual promotion is the ideal technique to show the world your unique and different self. What we want to be (the inside self) in addition to external perception (the outside self) will result in our brand. This self-knowledge is […]

The First PRSSA International Regional Conference in Lima, Peru

The First PRSSA International Regional Conference in Lima, Peru

Greetings from the first ever PRSSA International Regional Conference in Lima, Peru! This conference, held from April 19-20, was one that truly embodied the South American spirit while maintaining public relations principles. From the technological set up, to the Peruvian style lunches, to the presenter tables set up outside the conference theytruly delivered a conference unlike any we have seen […]