Delta Air Lines’ COVID-19 vaccination campaign, “Protected together. Connected together” exceeded its objective by 20%. The campaign gave a glimpse into airline crisis communications. Airline public relations is not the most popular career amongst young PR students, but maybe it should be. Delta Air Lines, named to J.D. Power’s Best Airlines list in 2021, has many opportunities for PR professionals […]
I stared down at the two thick lines on the stick of plastic in disbelief. Positive. Though my symptoms over the past few weeks had already confirmed my suspicions, I couldn’t quite believe I was pregnant — again. A million thoughts raced through my mind, but one blasted through all the others: How on earth was I going to finish […]
Around this time every year, people start making lists of what they hope to accomplish in the new year. Well, I thought it would be nice to have my own list of PR New Year’s Resolutions. Some of these resolutions are for advancing my career, and some are just because my enthusiasm for PR has crept a little bit too […]
Influencers: the new dream job of almost everyone right now. They have the beauty of working from wherever they want, creating exciting content, and getting cool opportunities. One of the many perks of working in this growing industry is receiving “PR packages.” If you watch any influencer’s Instagram story, YouTube vlog, or TikTok, you might notice they are constantly receiving […]
Apology videos: a new media genre where YouTubers apologize for their offensive or scandalous behaviors. James Charles, PewDiePie, David Dobrik, Logan Paul, Jeffree Star are a few celebrities whose apology videos you’ve likely seen, but have you analyzed them from a PR and crisis communication perspective? Anne Marie Mitchell, associate professor in the Communication Department at Columbia College Chicago, worked […]
When someone uses Twitter, Instagram, or Facebook, they may expect their feed to be photos of friends and family’s trips, political discourse, and pop culture discussions. However, when trends go viral and gain popularity, brands try to get in on the action. Utilizing social media successfully can be a slippery slope for brands. Social media is a great marketing tool […]
Every college student knows the struggle of having an idea they want to bring to life, but lacking a budget to finance their idea. Even if finances may be low, your client’s brand doesn’t have to suffer from it. In today’s tech-based world, finding affordable ways to bring ideas to life has become easier than ever. Know your audience. Gaining […]
Hosted by “Celebrity Whisperer” Rita Tateel, the PRSSA 2022 ICON session “Reaching For the Stars” focused on how public relations professionals maintain healthy relationships with high profile celebrities. This session broke down the key factors necessary to properly market celebrities and build clients’ trust. Tateel serves as the founder and president of The Celebrity Source, an organization that has been […]
Several years ago, I found myself standing in the middle of Westminster Abbey wondering how I was lucky enough to get there and why I had not taken all my classes abroad. During high school, I was given the opportunity to join my fellow honor students in taking a British literature course in England. I jumped at the opportunity but […]
The benefits of getting involved in a Student-run Firm are plentiful. From networking opportunities to bulking up your portfolio and gaining leadership experience, joining a firm that focuses on professional development will better prepare future PR practitioners. Founded in 2008, PRowl Public Relations is Temple University’s Student-run Firm. Here are some ways we, as PRowl PR’s Directors of Public Relations, […]
