How do you manage social media for a niche audience with limited content, resources and support? In April 2022, I was thrown into the world of social media management. I was named the social media coordinator for the Division I Manhattan College Jasper Dancers. Going into my third year as a team member, I was excited to be a part of sharing the talent, strength and determination […]
As the old saying goes, the pen is mightier than the sword. When it comes to writing, the possibilities are endless. A blank piece of paper is your canvas, and the pen is your paintbrush. A true work of art will powerfully emphasize your message’s meaning and impact on the target. However, when crafting a work of, it’s important to read the room before you write […]
It is no secret that brands are slowly moving to environmental issues. There have always been brands, such as Patagonia, Starbucks, L.L. Bean, and lesser known, Apple, which incorporate the environment into their Corporate Social Responsibility (CSR). In diving deeper into this subject of environmental CSR policies or just brands trying to be as kind to the environment as possible, it leads […]
The Energy Transfer Partners applied for permission to build a 1,172-mile pipeline in 2014 that was going to cross four states. This issue with the pipeline was in North Dakota and it would interfere with a Native American tribe’s (Standing Rock Sioux) reservation as well as possibly damage their water reserve. The potential for the pipeline to interfere with sacred […]
Graduate programs for international public relations are few and far between and while I’m not an expert when it comes to international public relations (or an expert when it comes to graduate school…), I’ve discovered that programs are rare because international communications is a skillset that is only perfected by experience. As a recent public relations graduate with a desire […]
One of the best parts about studying public relations is becoming equip with an array of skills that transfer into several different business areas. One of these areas is event planning. Whether you work as a public relations professional for a nonprofit, agency and everything in between, you will most likely come across a time when you need to […]
One of the most popular questions I’ve been asked recently is how to recruit members. While every Chapter is unique and has different needs to meet, here are some basic tips that can help you get started. 1. Identify your target audience. Are you looking to recruit freshmen? Seniors? People of other majors? Decide what type of members you’re looking […]
