Several years ago, I found myself standing in the middle of Westminster Abbey wondering how I was lucky enough to get there and why I had not taken all my classes abroad. During high school, I was given the opportunity to join my fellow honor students in taking a British literature course in England. I jumped at the opportunity but […]
The benefits of getting involved in a Student-run Firm are plentiful. From networking opportunities to bulking up your portfolio and gaining leadership experience, joining a firm that focuses on professional development will better prepare future PR practitioners. Founded in 2008, PRowl Public Relations is Temple University’s Student-run Firm. Here are some ways we, as PRowl PR’s Directors of Public Relations, […]
When I was offered a position as a full-time lecturer at California State University, Fullerton, six years ago, I was notified that the PRSSA executive board had already elected me to serve as their Faculty Adviser. Though I did not know any of the board members, I had been recommended by the outgoing adviser, a mentor and former professor of […]
After the release of Taylor Swift’s latest album, “Midnights,” I’ve realized that she is a PR genius. On Sept. 21 — one month before the release of “Midnights” — Swift posted a video on TikTok of her using a bingo roller cage to reveal the track titles. In this video, it was revealed that track 13 is titled “Mastermind.” She called this series of videos […]
The holidays will always be the biggest shopping season of them all. Regardless of whether you participate in the festivities or roll your eyes when Christmas items roll onto shelves in October, Black Friday is the most notable shopping occasion of the season and serves as a renowned tradition for retailers and consumers alike. Despite its consistent success, the nature […]
The most wonderful time of the year is approaching: the holiday season. If you’re unsure of what I mean by this, I am talking about the period between Thanksgiving and New Year. Still, it’s up for debate if this is actually the most wonderful time of the year. For those in the PR industry — especially the product PR industry […]
Sports and a career in public relations may have more in common than you might initially think. Being an athlete provides many valuable lessons in life: focus, discipline, risk, and reward. I’ve found that many of these sports lessons can also be applied to a public relations career Practice is the key to success. Have you ever heard the saying […]
As public relations professionals, it’s our job to understand our audiences well. This means understanding consumers on a personal level; but how could you possibly understand an individual who comes from a completely different walk of life? While the answer to this question isn’t always easy, our generation can commit to improving the PR industry by seeking and supporting more […]
At a July 2016 campaign rally in Virginia, Democratic nominee for president Hillary Clinton told her audience to “Pokémon Go to the polls!” Her reference was to the app Pokémon Go, a multiplayer game that went viral among young people earlier that year for its social aspects and interactive gameplay. The presidential candidate was seemingly baffled by the lack of […]
Picture this: you’ve registered to attend your first PRSSA ICON and already decided which business professional outfit you’re going to wear. Now all that’s left to do is to learn as much as you can from your peers, guest speakers, and future colleagues. You get to Texas, and you’re ready to learn, but then you realize you forgot a notepad. […]
