Communication that Drives Business Results [National Conference Session Recap]

Event: The Blueprint: Corporate Communications Presenter: Carolyn Markey, Patrick Hernandez, Juli Huston-Rough and Courtney Moats from General Motors Recap: Carolyn Markey started the session by introducing corporate communications as a function that drives business results. It is key to how employees, customers, stakeholders and the public see the company. Corporate communications includes employee communication, executive communication, speech writing, social media […]

Conference Preview: A Q & A With Speakers Ron Culp and Ryan McShane

The PRSSA 2015 National Conference in Atlanta is just around the corner, and like most students, I’ve anxiously reviewed the program to find the sessions I’m most looking forward to. Not surprisingly as the publications editor in chief, I’m excited for the professional development session on writing hosted by Ron Culp (RC) of DePaul University and Ryan McShane (RM) of […]