Learning from YouTubers’ Apology Videos at ICON 2022

Learning from YouTubers’ Apology Videos at ICON 2022

Apology videos: a new media genre where YouTubers apologize for their offensive or scandalous behaviors. James Charles, PewDiePie, David Dobrik, Logan Paul, Jeffree Star are a few celebrities whose apology videos you’ve likely seen, but have you analyzed them from a PR and crisis communication perspective? Anne Marie Mitchell, associate professor in the Communication Department at Columbia College Chicago, worked […]

The Future of PR for Events [National Conference 2018 Session Recap]

The Future of PR for Events [National Conference 2018 Session Recap]

Session: The Future of PR for Events in a Consolidated Media World Presenter: Brett Cannon, Senior Publicist at SXSW Recap: Brett Cannon, Senior Publicist at SXSW, presented to a group of PRSSA students at the National Conference in Austin, Texas about how he manages the company’s PR efforts across 24 aspects of their Conference planning. South by Southwest is an internationally recognized […]

Managing Different Leadership Styles Within Your Chapter

As a new school year begins, PRSSA’s 312 Chapters in the United States and one in Argentina will have to adjust to new leadership, new visions and new expectations. Whether Chapter President, executive board member or regular member, you will face a learning curve figuring out each person’s leadership style, especially when planning events, hosting meetings and interacting with professionals. […]