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September 15, 2016

What PR Practitioners Can Learn From the Lochte Scandal

Many of us have heard the story of The Boy Who Cried Wolf, a folktale where neighboring villagers come to the defense of a boy who claims he has seen a dangerous wolf that was never really there. When the wolf does show up and he yells, no one is there to come to his rescue because they no longer […]

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Krista Watson PR Roundup 0
August 23, 2016

Tweet With Care: The Olympic Social Media Controversy

The whole world has been talking about the 2016 Summer Olympics taking place in Rio de Janeiro this month. However, on social media, many businesses and brands throughout the United States have been uncharacteristically silent — even those who have sponsored winning athletes on the “Road to Rio.” The reason? U.S. Code Chapter 2205, the United States’ fulfillment of the […]

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Krista Watson PR Roundup 0
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