As we delve into the world of PR, we inevitably get introduced to media relations. As interns, we’re often asked to create media lists and prepare press materials. Later we do pitches and outreach to journalists or reporters. Media relations is an indispensable part of PR and while to some this might come naturally, pitching is a skill. Developing relationships […]
One of the most nerve-wracking moments in a student’s or young professional’s career is pitching. As young professionals we often have to pitch many things. Think about it — you get to an interview and you are given a sample product that you have 20 minutes to prepare a pitch for the interviewer. Maybe you are a creative and pitching […]
In a typical PR classroom, media pitching is a hot topic of discussion. While you can have as many talks about it as you want, you never really get the hang of it until you do it yourself. Reporters want newsworthy stories — but they’re not opposed to having some fun. If you’ve got a pitchable event coming up, consider […]
The holiday season can be a great time to pitch because the season is frequently targeted for promotional events—especially around Christmas. From product launches and gift guides to events, there are several ways for brands to insert themselves in the holiday news cycle, and it’s our job to make sure these brands are noticed. Here are some tips to effectively […]
Editor’s Note: The PRSSA 2013 National Conference was in Philadelphia from October 25-29. All National Conference posts can be found here. In one of the final professional development sessions of the PRSSA 2013 National Conference, Michael Smart, principal of MichaelSMARTPR, shared “The New Secrets of Media Pitching Success.” Twenty-first century digital world media relations has changed dramatically from what it used to be. […]
Knowing how to successfully pitch a story to the media is a fundamental skill that public relations professionals must develop. However, it seems that young professionals are often not as educated about the subject, which makes them fairly anxious the day they have to do it themselves. Break your fear and pitch your way to success with these tips: Is […]
