Ever wondered why Budweiser’s “Wasssup” campaign is one of the most iconic campaigns of the 21st century? Or why Nike’s “Just Do It” campaign is still one of the most memorable marketing campaigns although it was launched as far back as 1987? If you think integrated marketing communications (IMC) is not such a big deal, think about all the enormous […]
This is a post on behalf of the PRSA New Professionals Section’s monthly series for PRSSA titled “Day in the Life Of.” The series journeys through various new public relations professionals’ daily lives, experiences and advice. As a former PRSSA Chapter president and National Committee member, how did you handle being very involved in PRSSA and other activities and an […]
Mark Taylor, a recent graduate from Florida A&M University and PRSSA member, wrote in to ask if the public relations profession has lost its true value. Here’s what he had to say: As it stands, the average person seems to think of public relations as either being a spin-doctor or being just like marketing. This attitude exists not only with […]
