Tuning into Trends: How Brands Are Making the Most of Spotify Wrapped in PR
Companies continue to join in on what has been branded as “Gen Z humor,” seen in coordination with this year’s release of Spotify Wrapped. Spotify Wrapped is a campaign that collects its user’s listening habits, and compiles them into a colorful and humorous interactive tap-through experience. The 2024 campaign was released on December 4th. The excitement for this year’s Wrapped, […]
