What is Greenwashing? As consumers become more aware of the harm that pollution and unsustainable products cause to our climate and ecosystem, many are looking to make more eco-friendly swaps. However, many companies are using a marketing tactic known as greenwashing. Greenwashing is when a product that isn’t eco-friendly is packaged and marketed as if it were. Many companies do […]
Environmental issues are constantly being communicated. Everyone, all the time, is being affected by the environment but the question is who is communicating the environmental findings/issues happening daily?” While scientists are specialists in researching, most are not specialists in communicating their findings to the general public. This is where environmental public relations specialists become superheroes. Here is what you need […]
I am a “survivor” of the PRSSA Regional Activity, “The Reality of PR: A Survivor’s Guide to the Public Relations World,” hosted by The Pennsylvania State University. Throughout the weekend I picked up the tools to be prepared for the “real world” from the speakers’ perspectives of their various sections in the public relations field. The opening social event involved […]
