Why the Little Wins Matter in PR
The smart campaigns, strategic hires, and creative decisions that may fly under the radar are the ones that really show how PR is changing.
Why Doesn’t Hollywood Award Diverse Artists?
Diversity is a major issue within the entertainment industry. With major callouts every year from film creatives and celebrities, industry award shows have not changed their ways when choosing a winner for their major categories. The Oscars, Emmys, Academy Awards, Golden Globes are some of the award shows that have lacked showcasing diversity among their winners. Many critics have speculated […]
PR Roundup March 2019
Getting into college? Lori Loughlin says “You got it, dude!” Full House star Lori Loughlin was among many stars to catch media attention this month in a college admissions scandal. Loughlin was charged with bribing her daughters’ way into the University of Southern California (USC) by paying for them to appear to be on the crew team. Despite the two girls having […]
PR Roundup – February 2019
Despite being the shortest month of the year, February was filled with public relations stories. From Super Bowl Sunday to Valentine’s day fails, check out three of the month’s top stories in PR. Pampers won Super Bowl XLVIII Tom Brady may have led the Patriots to another Super Bowl win but the real champion of the day was Pampers. The […]
PR Roundup – January 2019
January was a very busy month in the public relations world. But to start off, we would like to pay homage to Southwest founder and CEO, Herb Kelleher, who passed away on Jan. 3, 2019. Kelleher started the business with a bang, and a phenomenal public relations stunt, fighting a copyright claim with an arm-wrestling match. Read about it here. […]
PR Roundup October
Dunkin’ Donuts is rebranding? In September, there was speculation that Dunkin’ Donuts was changing their brand. Now it is October, it is confirmed, and changes are starting to be made. Dunkin’ Donuts is rebranding as just “Dunkin’,” with the same color scheme and font. Dunkin’ officials are hoping this subtle name change “puts them on a first-name basis with their […]
PR Round-Up: September 2018
“Weight Watchers” Rebrands into Wellness-Focused Business What’s wrong with their old approach? If someone needed a diet to stick to that helped them quickly lose weight, they turned to Weight Watchers. The company initially branded themselves on delivering the best diet for weight loss, backed by well-known celebrities like Jessica Simpson and Oprah Winfrey. Unfortunately, they have also been known […]
#PlaneBae: Understanding the Ethics of Viral Content
In an era of social media and user-generated content, the question of what is ethical to post and what isn’t is constantly at the forefront of the discussion. As digital pioneers and, in the case of some, —digital natives, we have been given the tools to become innate storytellers for others and ourselves. With the world at our fingertips, where […]
August PR Round Up
Two Major College Football Programs are Under Hot Water What Happened? The college football season hasn’t started yet but there’s already been enough to talk about. Urban Meyer, The Ohio State University’s highly profiled head football coach, was at the center of a two-week investigation after reports surfaced that he failed to report serial domestic abuse by a member of his […]
PR Roundup: July 2018
The PR Roundup covers the top public relation stories from the past month. Check out this month’s featured news below. Elon Musk and the 2018 Cave Rescue What happened? On June 23, a Thai soccer team of 12 young boys (ages 13-16) and their coach started exploring caves in Northern Thailand. Due to monsoon season, the cave flooded, trapping the team. […]
