The stress of schoolwork, Greek life functions and simply everyday life can take a toll on college students. Now, imagine adding the pressure of being a college athlete who lives in the limelight every day. They strive to be perfect to protect their, their team’s and their university’s image. So, what do you do, as a PR professional, when they […]
Many of us are probably familiar with how professional athletes and even head coaches appear in different commercials promoting brands or post on social media about their favorite products. For the longest time, you may have wondered, why can’t college athletes have this opportunity? That has all changed. The NCAA (National Collegiate Athletic Association) ruled on June 30, 2021, that college athletes in all three divisions […]
