As public relations professionals, it’s our job to understand our audiences well. This means understanding consumers on a personal level; but how could you possibly understand an individual who comes from a completely different walk of life? While the answer to this question isn’t always easy, our generation can commit to improving the PR industry by seeking and supporting more […]
Transitions can be tough. Still, we must all go through transitions in our lives to reach the next step, be it the next job position, the next city, or just the next stage in life. As leaders, it is our responsibility to guide individuals through the process, no matter how hard the transition may be. Transition processes, especially transitions between […]
If you listen to music, keep up with pop culture or have an Instagram account, you may have heard that the Jonas Brothers are back together. After taking five years apart to focus on themselves individually, the boys are back and better than ever. Current and aspiring public relations professionals can learn a few things from these heartthrobs. It takes […]
![Not for PRofit [National Conference 2018 Session Recap]](https://progressions.prsa.org/wp-content/uploads/2018/10/Screen-Shot-2018-11-04-at-9.23.21-AM.png)
Session: Not for PRofit Presenter: Michele Glaze, Former Chief Development Officer for the Boys & Girls Clubs of the Austin Area and current Communications & Community Affairs for Samsung Recap: “There are around 1.3 million nonprofits,” Michele Glaze opens her lecture with a striking statistic. “In Austin, there are 4,000 locally based nonprofits.” Michelle Glaze is a University of Texas at […]
I’ve spoken with a lot of college students over the years. One of my favorite questions they ask me is “what are you looking for in an ideal employee?” I love the question for a number of reasons because even the fact that they’re asking me a question like this is one of the things that I look for in […]
After a long journey from Lima, Peru to Phoenix, Arizona, I had the opportunity to attend the PRSSA 2016 Leadership Rally. Below are five takeaways from this year’s Leadership Rally. Encourage your members to endorse the mission and vision of the organization. As leaders, we always want our members to feel the same enthusiasm and love for the organization as […]
“Dear Chapter Development” is a new Progressions series modeled after the famous “Dear Abby” advice column. The vice president of Chapter development will answer the most common questions from Chapter presidents and leaders. This is the first article in the series. Dear Chapter Development, I need new ideas for Chapter meetings and events. Do you have any? Every PRSSA Chapter […]
As a former soccer player and lover of the sport, I’m in heaven this summer. The 2014 FIFA World Cup is currently underway in Brazil, and despite the fact that the U.S. was sent home, I haven’t been able to peel my eyes from the television. I also haven’t been able to peel my eyes away from my laptop, iPad […]
PRSSA recently announced the opportunity to work on a national campaign with Starbucks as your client. These competitions are not only great learning opportunities for members who are involved in the planning and execution of the campaign, but also a way to earn money for your Chapters. But putting together a campaign for a company like Starbucks may seem overwhelming. […]
