Getting a start in the world of public relations (PR) can be daunting. If you’re a new PR professional with your foot in the door, you may be wondering how to manage your day-to-day tasks while upskilling your strategic know-how. Here’s my advice, as someone who was recently in your shoes. To impress your superiors, you must have a thorough […]
It often happens to us that for different reasons, emotional and rational, we move away from the consumption of news, whether on television, radio or social networks. Don’t you feel that sometimes the news, especially political news, intoxicates you, makes you feel bad? Possibly yes. In contexts such as those of political campaigns, fake news and more, those involved in […]
Getting into college? Lori Loughlin says “You got it, dude!” Full House star Lori Loughlin was among many stars to catch media attention this month in a college admissions scandal. Loughlin was charged with bribing her daughters’ way into the University of Southern California (USC) by paying for them to appear to be on the crew team. Despite the two girls having […]
The PR Roundup covers the top public relation stories from the past month. Check out this month’s featured news below. IHOP Rebranding: Incredible or Irresponsible PR? The 24/7 restaurant chain previously named IHOP rebranded to the International House of Burgers (IHOB). The decision left customers thinking one of two things: either renaming the chain would lead to significant business opportunities […]
When the phrase “fake news” first emerged, I thought it was literally fake news. I thought, “How could the journalism and communications industry allow such a thing as fake news to become so popular?” As an undergraduate public relations student at the University of Florida, our program has a heavy focus on writing. In a reporting class, a fact error […]
It’s been a busy month to say the least, which makes it difficult to stay on top of industry news and trends. Luckily for you, the Progressions Monthly Reading Round-Up is here to help fill you in on what you may have missed. Below are eight interesting articles from this month. How to Weave Social Responsibility Into the Fabric of […]
Media pitching is the crown jewel of the public relations industry. It’s also a mysterious art that we develop a lot of questions about as we study the craft. We can’t help but wonder—what’s the reality behind successful media placements? How is it done? What are the secrets? Naturally, there are a lot of people stepping up to the plate to […]
With a summer break from regular PRSSA Chapter meetings, it would be easy to take a break from PRSSA involvement altogether. But doing that would mean cheating yourself out of three months of opportunity to use your member benefits. Summer provides an opportunity to take advantage of some of the best PRSSA member benefits, including benefits you may not have […]
So you followed the recruitment tips, and your Chapter is full of new members. Now what? While increasing membership is good, getting members actively involved in your Chapter is even better. Here are the “AEIOUs” of getting your members involved: Ask for Opinions If your meetings usually involve the executive board talking at the general membership, try making it more […]
You created a student-run firm. You have a solid infrastructure within the firm, including a mission statement and position breakdown. You have set clients and from them great case studies of how to run a firm. But, you have no idea how to take your firm to the next level. By applying for National Affiliation your student-run firm has the […]
