Session: No Need To Panic: Crisis Communication Strategies Presenters: Peter M. Macias, Director of Communications at American Red Cross Evan Nierman, Principal at Red Banyan Group Recap: A crisis can be any situation or event that has the potential to impact your brand in a negative way. As communicators within our organization, we have the responsibility to be prepared for […]
Ethics month is a great time to learn about ethics, but how are you going to use them when you graduate? Why does PRSSA and PRSA put so much emphasis on ethics? Here are two professionals to help answer questions related to using ethics in public relations. Cole Buergi (CB) is the vice president of business development at a […]
Session: Peer Leadership: Today a Leader, Tomorrow a Legacy Presenter: Robert “Pritch” Pritchard, APR, Fellow PRSA, PRSSA National Faculty Adviser; David Lee Watta, PRSSA Vice President of Regional Conferences; Dea Pennington, PRSSA Vice President of Professional Services; Laura Daronatsy, PRSSA Publications Editor in Chief Recap: Attendees of this session participated in a leadership style quiz, leadership ideation activity and discussions. […]
As young professionals entering the workforce, we may soon be forced to make the dreaded decision of what to do when a boss asks us to do something unethical. I know it’s easy to say, “This won’t happen to me.” But it might. And if it does, you need to be ready to react appropriately while following your own ethical […]
Public relations practitioners are faced with dilemmas on a daily basis. Choices must be made to determine what medium will be most effective to disseminate a message, or what strategy of crisis management to initiate after an incident. Decisions go beyond strictly business and stray into the areas of ethics and moral decisions. Good public relations practitioners strive to conduct […]
Editor’s Note: To commemorate PRSSA and PRSA Ethics Month, PRSSA is running a series of posts on important ethics issues facing students and young professionals in public relations. An archive of PRSSA ethics-related posts can be found here. You can also read ethics-related PRSA posts on the PRSAY blog. We’d like to thank everyone who participated in the September PRSSA […]
Editor’s Note: To commemorate PRSSA and PRSA Ethics Month, PRSSA is running a series of posts on important ethics issues facing students and young professionals in public relations. An archive of PRSSA ethics-related posts can be found here. You can also read ethics-related PRSA posts on the PRSAY blog. It is now September, which means it is officially PRSSA and […]
