Grunigs Discuss Global Communication Challenges [National Conference Session Recap]

Session: Listen: Global Communication Challenges Presenter: Toni Muzi Falconi, Methodos Spa; James E. Grunig, Professor Emeritus, University of Maryland; Larissa A. Grunig, Professor Emerita, University of Maryland Recap: There are five generic principles of global communications: embedding specific applications realizing the value of stakeholder relationships enabling different operational management and strategic roles valuing diversity and defining unique characteristics. According to […]