Every college student knows the struggle of having an idea they want to bring to life, but lacking a budget to finance their idea. Even if finances may be low, your client’s brand doesn’t have to suffer from it. In today’s tech-based world, finding affordable ways to bring ideas to life has become easier than ever. Know your audience. Gaining […]
College students looking to work in public relations (PR) need to understand the advantages of good branding. When done properly, a symbol, color pattern or font can draw to mind a specific company, even when used in an unrelated way. Think of the classic “Disney font” or the red and yellow that McDonald’s uses. Every company, big and small, has […]
Design surrounds us and helps us communicate. Forbes listed graphic design right after social media on its list of the Top 10 Best Freelance Careers. Being in the public relations profession, design is one of the most important skills to have. You never know when your boss will ask you to resize an image or to design an advertisement. As a graphic design […]
When I was little, the sky was the limit. I was one of those kids who liked to color outside the lines and had a great sense of imagination. I also believed that I would someday be able to fly just like Superman. Now that I am a little older and a little wiser, I have a better understanding of […]
