{"id":9497,"date":"2018-10-25T08:30:29","date_gmt":"2018-10-25T12:30:29","guid":{"rendered":"http:\/\/progressions.prsa.org\/?p=9497"},"modified":"2018-10-24T23:19:29","modified_gmt":"2018-10-25T03:19:29","slug":"code-for-communication-national-conference-2018-session-recap","status":"publish","type":"post","link":"https:\/\/progressions.prsa.org\/index.php\/2018\/10\/25\/code-for-communication-national-conference-2018-session-recap\/","title":{"rendered":"Code for Communication [National Conference 2018 Session Recap]"},"content":{"rendered":"<p><strong><a href=\"http:\/\/progressions.prsa.org\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-24-at-11.04.37-PM.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9553 alignright\" src=\"http:\/\/progressions.prsa.org\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-24-at-11.04.37-PM.png\" alt=\"\" width=\"197\" height=\"198\" srcset=\"https:\/\/progressions.prsa.org\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-24-at-11.04.37-PM.png 197w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-24-at-11.04.37-PM-150x150.png 150w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-24-at-11.04.37-PM-400x400.png 400w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-24-at-11.04.37-PM-100x100.png 100w\" sizes=\"(max-width: 197px) 100vw, 197px\" \/><\/a><\/strong><\/p>\n<p><strong>Session:<\/strong> Code for Communication<\/p>\n<p><strong>Presenter:\u00a0<\/strong>Brandi Boatner, Social and Influencer Communications Lead, Global Markets, IBM<\/p>\n<p><strong>Recap:\u00a0<\/strong>Brandi Boatner presented on tech public relations and the importance of this type of PR, as she works at IBM, a leading cloud platform and cognitive solutions company. Boatner started her presentation by stating that she is the \u201cBeyonc\u00e9 of the Business World\u201d and she sure can take on a lot! She went on to discuss the three A\u2019s of PR, which are: analytics, architecture and algorithms. The audience, which could be the fourth A, effects the other three.<\/p>\n<p>IBM is so important today as we are a culture that is constantly on the go and perception is a reality. As public relations professionals, we need to be able to be content creators, be pros in coding, be able to be a social media listener as well as be highly skilled in digital media relations.<\/p>\n<p><strong>Takeaways:<\/strong><\/p>\n<ul>\n<li>Everything is digital; therefore, you need to understand how people behave online and in groups and social media can tell us this.<\/li>\n<li>Make content fun again!<\/li>\n<li>Technology has changed the dynamic of trust.<\/li>\n<li>We need to be modern communicators and be able to look beyond just social media. For example, be able to look at analytics.<\/li>\n<\/ul>\n<p>&#8211;<\/p>\n<p><em><img class=\"alignright\" \/><a href=\"http:\/\/progressions.prsa.org\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-24-at-11.07.04-PM.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9554 alignright\" src=\"http:\/\/progressions.prsa.org\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-24-at-11.07.04-PM.png\" alt=\"\" width=\"126\" height=\"205\" srcset=\"https:\/\/progressions.prsa.org\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-24-at-11.07.04-PM.png 126w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-24-at-11.07.04-PM-61x100.png 61w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-24-at-11.07.04-PM-123x200.png 123w\" sizes=\"(max-width: 126px) 100vw, 126px\" \/><\/a><\/em><\/p>\n<p><em>MacKenzie Zoschnick is a senior at Wayne State University majoring in communications with a minor in public relations. In addition to serving as her school\u2019s Chapter President for PRSSA, MacKenzie is currently a marketing intern with the Detroit Medical Center. Follow her on twitter<\/em><a href=\"https:\/\/twitter.com\/Mac_Zoschnick\"><em>@mac_zoschnick<\/em><\/a><em>, Instagram <\/em><a href=\"https:\/\/www.instagram.com\/maczoschnick\/\"><em>@maczoschnick<\/em><\/a><em>or connect with her on <\/em><a href=\"https:\/\/www.linkedin.com\/in\/mackenzie-zoschnick-277a15119\/\"><em>LinkedIn<\/em><\/a><em>.<\/em><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Session: Code for Communication Presenter:\u00a0Brandi Boatner, Social and Influencer Communications Lead, Global Markets, IBM Recap:\u00a0Brandi Boatner presented on tech public relations and the importance of this type of PR, as she works at IBM, a leading cloud platform and cognitive solutions company. Boatner started her presentation by stating that she is the \u201cBeyonc\u00e9 of the Business World\u201d and she sure [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":26,"featured_media":9553,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[2895],"tags":[622,2963,213,1186,91,1190],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/9497"}],"collection":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/comments?post=9497"}],"version-history":[{"count":4,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/9497\/revisions"}],"predecessor-version":[{"id":9561,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/9497\/revisions\/9561"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/media\/9553"}],"wp:attachment":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/media?parent=9497"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/categories?post=9497"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/tags?post=9497"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}