{"id":9457,"date":"2018-10-14T08:00:32","date_gmt":"2018-10-14T12:00:32","guid":{"rendered":"http:\/\/progressions.prsa.org\/?p=9457"},"modified":"2018-10-24T17:48:39","modified_gmt":"2018-10-24T21:48:39","slug":"the-future-of-pr-for-events-national-conference-2018-session-recap","status":"publish","type":"post","link":"https:\/\/progressions.prsa.org\/index.php\/2018\/10\/14\/the-future-of-pr-for-events-national-conference-2018-session-recap\/","title":{"rendered":"The Future of PR for Events [National Conference 2018 Session Recap]"},"content":{"rendered":"
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Courtesy of Joe Dunay, Ohio Northern University<\/em><\/figcaption><\/figure>\n

Session: <\/strong>The Future of PR for Events in a Consolidated Media World<\/p>\n

Presenter:\u00a0<\/strong>Brett Cannon, Senior Publicist at SXSW<\/p>\n

Recap:\u00a0<\/strong>Brett Cannon, Senior Publicist at SXSW, presented to a group of PRSSA students at the National Conference in Austin, Texas about how he manages the company\u2019s PR efforts across 24 aspects of their Conference planning. South by Southwest is an internationally recognized music\/film festival that takes place over ten days in March. It serves as a networking event that allows journalists to create conversations and to help creative people achieve their goals.<\/p>\n

One of SXSW\u2019s goals is to innovate and stay relevant in recognizing media opportunities. It is important to understand that everything is PR, which is the opportunity to create networks by looking at the significance and importance of the event and to understand what is happening in the media landscape. In today\u2019s age, it is crucial to realize public perception matters and relationships are the whole ball game.<\/p>\n

Takeaways:<\/strong><\/p>\n