{"id":9453,"date":"2018-10-11T07:00:29","date_gmt":"2018-10-11T11:00:29","guid":{"rendered":"http:\/\/progressions.prsa.org\/?p=9453"},"modified":"2018-10-24T17:47:16","modified_gmt":"2018-10-24T21:47:16","slug":"come-fly-with-me-national-conference-2018-recap","status":"publish","type":"post","link":"https:\/\/progressions.prsa.org\/index.php\/2018\/10\/11\/come-fly-with-me-national-conference-2018-recap\/","title":{"rendered":"Come Fly With Me [National Conference 2018 Session Recap]"},"content":{"rendered":"<p><strong><a href=\"http:\/\/progressions.prsa.org\/wp-content\/uploads\/2018\/10\/Airline-PR-pic.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-9455 alignright\" src=\"http:\/\/progressions.prsa.org\/wp-content\/uploads\/2018\/10\/Airline-PR-pic-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" srcset=\"https:\/\/progressions.prsa.org\/wp-content\/uploads\/2018\/10\/Airline-PR-pic-300x225.jpg 300w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2018\/10\/Airline-PR-pic-768x576.jpg 768w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2018\/10\/Airline-PR-pic.jpg 1024w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2018\/10\/Airline-PR-pic-100x75.jpg 100w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2018\/10\/Airline-PR-pic-200x150.jpg 200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/strong><\/p>\n<p><strong>Session: <\/strong>Come Fly With Me: Airline PR<\/p>\n<p><strong>Presenter: <\/strong>Michelle Agnew, Assistant Manager &amp; Copywriter, Southwest Airlines; Katie Gatti, Marketing Manager, Southwest Airlines<\/p>\n<p><strong>Recap:\u00a0<\/strong>Michelle Agnew and Katie Gatti presented about the similarities and differences between the communications and marketing departments at Southwest Airlines. Neither professional had previous agency experience but spoke about the reasons behind their choice to work in a corporate setting.<\/p>\n<p>Agnew and Gatti also spoke about the company\u2019s advertising campaigns and how they reflect the founding values of Southwest Airlines. In addition, they explained how Southwest Airlines is a leader in the airline industry for the ways in which they handle crises that arise.<\/p>\n<p><strong>Takeaways:<\/strong><\/p>\n<ul>\n<li>Branding is not stagnant; it is always evolving to fit today\u2019s society while keeping intact the company\u2019s founding values.<\/li>\n<li>It is important to be quick and control the narrative in a crisis but don\u2019t compromise accuracy just to beat the media.<\/li>\n<li>Values will inform how you communicate with your employees and your customers. Stick to them.<\/li>\n<li>Nowadays, social media allows people to become organic ambassadors for a brand or company.<\/li>\n<li>When you have a good story, don\u2019t just make it \u201cone and done.\u201d Keep pushing it forward to achieve its maximum impact.<\/li>\n<\/ul>\n<p>_____<\/p>\n<p><em><a href=\"http:\/\/progressions.prsa.org\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-10-at-5.31.39-PM.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9454 alignright\" src=\"http:\/\/progressions.prsa.org\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-10-at-5.31.39-PM.png\" alt=\"\" width=\"166\" height=\"177\" srcset=\"https:\/\/progressions.prsa.org\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-10-at-5.31.39-PM.png 166w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-10-at-5.31.39-PM-94x100.png 94w\" sizes=\"(max-width: 166px) 100vw, 166px\" \/><\/a><\/em><\/p>\n<p><em>Emily Singh is a third-year senior at Ohio State University majoring in communication technology with a minor in professional writing. In addition to serving as the Midwest Regional Ambassador, Emily is an account supervisor at her school\u2019s student-run firm \u2018The PRactice.\u2019 Follow her on Twitter <\/em><a href=\"https:\/\/twitter.com\/emilysingh03\"><em>@emilysingh03<\/em><\/a><em>, Instagram <\/em><a href=\"https:\/\/www.instagram.com\/emilycsingh\/\"><em>@emilycsingh<\/em><\/a><em>, or connect with her on <\/em><a href=\"https:\/\/www.linkedin.com\/in\/esingh3\/\"><em>LinkedIn<\/em><\/a><em>. <\/em><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Session: Come Fly With Me: Airline PR Presenter: Michelle Agnew, Assistant Manager &amp; Copywriter, Southwest Airlines; Katie Gatti, Marketing Manager, Southwest Airlines Recap:\u00a0Michelle Agnew and Katie Gatti presented about the similarities and differences between the communications and marketing departments at Southwest Airlines. Neither professional had previous agency experience but spoke about the reasons behind their choice to work in a [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":26,"featured_media":9455,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[2895],"tags":[2949,189,41,2224,2950,1593],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/9453"}],"collection":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/comments?post=9453"}],"version-history":[{"count":2,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/9453\/revisions"}],"predecessor-version":[{"id":9535,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/9453\/revisions\/9535"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/media\/9455"}],"wp:attachment":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/media?parent=9453"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/categories?post=9453"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/tags?post=9453"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}