{"id":9441,"date":"2018-10-23T07:00:48","date_gmt":"2018-10-23T11:00:48","guid":{"rendered":"http:\/\/progressions.prsa.org\/?p=9441"},"modified":"2018-10-13T21:36:51","modified_gmt":"2018-10-14T01:36:51","slug":"la-diversidad-en-relaciones-publicas-adaptarnos-a-un-mundo-que-no-para-de-cambiar","status":"publish","type":"post","link":"https:\/\/progressions.prsa.org\/index.php\/2018\/10\/23\/la-diversidad-en-relaciones-publicas-adaptarnos-a-un-mundo-que-no-para-de-cambiar\/","title":{"rendered":"LA DIVERSIDAD EN RELACIONES P\u00daBLICAS: ADAPTARNOS A UN MUNDO QUE NO PARA DE CAMBIAR"},"content":{"rendered":"
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Courtesy of pixabay.com<\/em><\/figcaption><\/figure>\n

Hoy en d\u00eda, el mundo est\u00e1 dividido en distintos pa\u00edses a las que pertenece cada individuo, donde en su mayor\u00eda no se habla un mismo idioma y no se comparten\u00a0\u00a0las mismas tradiciones. Dentro de estas naciones existe un sentido de los que la habitan que act\u00faa con la finalidad de integrarse, normalmente hacia un idioma com\u00fan, un mismo sistema educativo, pol\u00edtico, etc. Este mismo sentido de integraci\u00f3n es el que desean obtener las organizaciones para poder estandarizar sus pol\u00edticas, procesos y dem\u00e1s. Es por ello que se \u00a0presentan recomendaciones para guiarlas de forma estrat\u00e9gica, haciendo particular \u00e9nfasis en el entendimiento de las diferencias culturales que tienen los colaboradores frente a una cierta cultura organizacional propuesta, con el fin de potenciar el desarrollo de h\u00e1bitos a nivel personal que permitan obtener las bases de la efectividad organizacional.<\/p>\n

Si en la actualidad hablamos de Relaciones P\u00fablicas en el mundo en este contexto de globalizaci\u00f3n, probablemente hablar\u00edamos del mismo contenido intelectual para todos, pero estar\u00edamos deslindando un sinf\u00edn de puntos de vista y una infinidad de ejecuciones que son propias del lugar en d\u00f3nde se practique esta especialidad.\u00a0 Y es que lo que para nosotros es Relaciones P\u00fablicas en Per\u00fa, puede ser tomado diferente a lo quees Public Relations para Estados Unidos, Pubbliche Relazioni\u00a0para Italia o \ud64d\ubcf4para Corea.<\/p>\n

Las Relaciones P\u00fablicas tienen un car\u00e1cter terrenal y se pueden ejecutar de distinta manera de acuerdo al lugar en donde se desarrolle. Para evitar confusiones demos una definici\u00f3n de Relaciones P\u00fablicas.<\/p>\n

De acuerdo a la\u00a0Sociedad de Relaciones P\u00fablicas de Am\u00e9rica (PRSA): \u201cLas relaciones p\u00fablicas consisten en el proceso estrat\u00e9gico de comunicaci\u00f3n que construye relaciones mutuamente beneficiosas entre las organizaciones y sus p\u00fablicos\u201d.<\/p>\n

Si analizamos con cuidado la finalidad hacemos hincapi\u00e9 a esta parte: \u201cla construcci\u00f3n de relaciones mutuamente beneficiosas\u201d.<\/p>\n

Esta palabra\u00a0\u00a0\u201cmutuamente\u201d,\u00a0\u00a0impone un modelo de escucha y de di\u00e1logo, que implican no s\u00f3lo un comportamiento \u00e9tico de la organizaci\u00f3n, sino tambi\u00e9n un conocimiento exhaustivo de sus p\u00fablicos. Estos p\u00fablicos no son homog\u00e9neos, todos tienen caracter\u00edsticas diferentes que van a estar definidas por la cultura a la que pertenecen.<\/p>\n

La diversidad cultural es lo que nos hace nosotros, nuestra raz\u00f3n de ser, lo que nos caracteriza y es el gran desaf\u00edo que tenemos los profesionales de Relaciones P\u00fablicas. Las organizaciones perduran gracias a sus p\u00fablicos\u00a0\u00a0internos y externos y es por ello que es tan importante saber identificarlos a profundidad.<\/p>\n

Hoy m\u00e1s que nunca debemos actualizarnos y acoplarnos a los cambios porque estos no se detendr\u00e1n, son producto del mundo globalizado en el que vivimos.<\/p>\n

Diversity in Public Relations. Adapt to a World that Doesn\u2019t Stop Changing.<\/strong><\/p>\n

Nowadays, the world is divided into different countries in which each region is independent, where the majority do not speak the same language and do not share the same traditions. Within these regions, there is a part of the population, which acts with the purpose of integrating, normally towards a common language, same educational system, political system, etc.<\/p>\n

This same sense of integration is what organizations want to obtain to be able to standardize their policies and processes. This is why we present\u00a0recommendations, to guide them in a strategic way, with a particular emphasis on the understanding the differences that collaborators have in facing a certain structure of culture. In order for them to understand and develop personal habits that allow them to obtain the bases of organizational effectiveness.<\/p>\n

If we currently talk about Public relations in the world in the context of globalization, we would probably talk about the same intellectual content for all, but we would be demarcating a myriad of perspectives and an infinite amount of pursuits that are specific to the place where this specialty is practiced, because relaciones p\u00fablicas (public relations) is in Peru, can be defined differently from what public relations is for the United States or pubbliche relazioni for Italy.<\/p>\n

Public relations has an earthly character and can be established in a different way according to where it is developed. To avoid confusion, let’s give a definition of public relations.<\/p>\n

According to the Public Relations Society of America (PRSA): \u00a0“Public Relations services consist of the strategic communication process that builds relationships mutually beneficial between organizations and their audiences.\u201d If we analyze this carefully, we can focus on the purpose emphasized in this part: “the construction of mutually beneficial relationships.\u201d<\/p>\n

This word “mutually” imposes a model of listening and dialogue, which imply not only an ethical behavior of the organization but also the knowledge of their audiences. These audiences have different characteristics that are going to be defined by the culture to which they belong.<\/p>\n

Cultural diversity is what makes us, this is our reason for being. This is what\u00a0characterizes us and is known as the great challenge that public relations professionals have. Organizations thrive on their internal and external audiences and that is why it is so important to know how to identify them in depth. Today more than ever we must update and adapt to changes because these will not stop, they are a product of the globalized world in which we live.<\/p>\n

–<\/p>\n

\"\"<\/a><\/p>\n

Arnold Suarez is a senior studying Public Relations at Universidad San Mart\u00edn de Porres (USMP) in Peru, he serves as International Ambassador in his chapter. He is currently working in the chapter firm PR USMP as an\u00a0account executive. Additionally, he also attended Next Generation PR in CSUF in California.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Hoy en d\u00eda, el mundo est\u00e1 dividido en distintos pa\u00edses a las que pertenece cada individuo, donde en su mayor\u00eda no se habla un mismo idioma y no se comparten\u00a0\u00a0las mismas tradiciones. Dentro de estas naciones existe un sentido de los que la habitan que act\u00faa con la finalidad de integrarse, normalmente hacia un idioma com\u00fan, un mismo sistema educativo, […]<\/p>\n","protected":false},"author":26,"featured_media":9446,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[2893],"tags":[473,703,2355,2559,335,2945,2935],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/9441"}],"collection":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/comments?post=9441"}],"version-history":[{"count":5,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/9441\/revisions"}],"predecessor-version":[{"id":9477,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/9441\/revisions\/9477"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/media\/9446"}],"wp:attachment":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/media?parent=9441"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/categories?post=9441"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/tags?post=9441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}