{"id":9384,"date":"2018-09-24T10:24:57","date_gmt":"2018-09-24T14:24:57","guid":{"rendered":"http:\/\/progressions.prsa.org\/?p=9384"},"modified":"2018-09-24T10:24:57","modified_gmt":"2018-09-24T14:24:57","slug":"go-to-national-conference-thats-an-order","status":"publish","type":"post","link":"https:\/\/progressions.prsa.org\/index.php\/2018\/09\/24\/go-to-national-conference-thats-an-order\/","title":{"rendered":"Go to National Conference. That\u2019s an Order."},"content":{"rendered":"<p><a href=\"http:\/\/progressions.prsa.org\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-19-at-2.58.11-PM.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-9360 alignright\" src=\"http:\/\/progressions.prsa.org\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-19-at-2.58.11-PM-300x122.png\" alt=\"\" width=\"300\" height=\"122\" srcset=\"https:\/\/progressions.prsa.org\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-19-at-2.58.11-PM-300x122.png 300w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-19-at-2.58.11-PM-100x41.png 100w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-19-at-2.58.11-PM-200x81.png 200w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-19-at-2.58.11-PM.png 546w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>The PRSSA National Conference is the closest thing the public relations industry has to a super bowl.<\/p>\n<p>Featuring an all-star cast of guest speakers from the likes of Southwest Airlines, IBM and SXSW and wrapped up in one of the country\u2019s coolest cities, this year\u2019s Conference certainly won\u2019t disappoint.<\/p>\n<p>So, <a href=\"http:\/\/progressions.prsa.org\/index.php\/2018\/07\/02\/meet-ben-butler-a-qa-with-the-new-prssa-national-professional-adviser\/\">as your PRSSA 2018-2020 National Professional Adviser<\/a>\u2014 whose sole mission is to make sure you develop into an outrageously successful professional \u2014 you should do everything in your power to attend.<\/p>\n<p>Here\u2019s why:<\/p>\n<ol>\n<li><strong>Connections to Last a Lifetime.<\/strong><\/li>\n<\/ol>\n<p>I was recently at a wedding and you know what blew me away (besides the beauty of the bride and groom)? The volume of PRSSA contacts in attendance.<\/p>\n<p>Two living legends, countless thought leaders and more rising stars than you could challenge to a dance-off.<\/p>\n<p>The groom had built these connections at one of several attended National Conferences. These are his mentors, his colleagues and his closest friends. And these connections have made the difference in his career and life.<\/p>\n<p>Attend National Conference and you might very well have a similar story.<\/p>\n<p>You\u2019ll have the opportunity to meet peers from across the country and world, not to mention professionals at every turn.<\/p>\n<p>And networking isn\u2019t as hard as you think \u2014 showing up and saying hello is half the battle.<\/p>\n<ul>\n<li>Attend Friday\u2019s resume critique and have a formal face-to-face.<\/li>\n<li>Go up to a speaker after their session.<\/li>\n<li>Ask a speaker out to coffee before\/after their session<\/li>\n<li>Say hello, exchange a business card, send them a thank-you email and keep in touch by asking for their opinion and guidance.<\/li>\n<\/ul>\n<ol start=\"2\">\n<li><strong> Immediately Applicable Knowledge and Ideas<\/strong><\/li>\n<\/ol>\n<p>National Conference is a summit of the most current ideas from our industry. The speakers are established, knowledgeable and full of wisdom.<\/p>\n<p>You\u2019ll be exposed to ideas that will literally change the way you fundamentally think.<\/p>\n<ul>\n<li>Curious about media relations? There\u2019s a session for that.<\/li>\n<li>Crisis and conflict? Covered.<\/li>\n<li>Nonprofit? Done.<\/li>\n<li>Personal branding? You bet.<\/li>\n<\/ul>\n<p>If you\u2019re a notepad kind of person, you\u2019ll need at least a couple. If you\u2019re a tablet kind of person, you better clear some memory.<\/p>\n<p>Trust me:<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/progressions.prsa.org\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-24-at-10.24.03-AM.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-9386\" src=\"http:\/\/progressions.prsa.org\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-24-at-10.24.03-AM-300x278.png\" alt=\"\" width=\"300\" height=\"278\" srcset=\"https:\/\/progressions.prsa.org\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-24-at-10.24.03-AM-300x278.png 300w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-24-at-10.24.03-AM-100x93.png 100w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-24-at-10.24.03-AM-200x186.png 200w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-24-at-10.24.03-AM.png 446w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<ol start=\"3\">\n<li><strong> Access to PRSA\u2019s General Session<\/strong><\/li>\n<\/ol>\n<p>By attending PRSSA National Conference, you get access to PRSA\u2019s General Session at no additional cost.<\/p>\n<p>It\u2019ll be a combination of PRSSA and PRSA members basking in knowledge from two, big-time speakers. Can you picture anything more poetic?<\/p>\n<p>Ok \u2014 maybe Austin\u2019s food scene. But that\u2019s another story.<\/p>\n<p>It\u2019s Not Too Late \u2014 Sign Up Today<\/p>\n<p>It\u2019s still not too late. Sign up today.<\/p>\n<p>And if you\u2019re struggling to find a road to Austin, try one of the following options:<\/p>\n<ul>\n<li>Request sponsorship from your local PRSSA Chapter<\/li>\n<li>Request sponsorship from a local agency<\/li>\n<li>Talk to your professors or department heads<\/li>\n<\/ul>\n<p>\u2014<\/p>\n<p><em>Ben Butler, APR is the PRSSA 2018-2020 National Professional Adviser and founder of <\/em><a href=\"https:\/\/builtbytophat.com\/\"><em>Top Hat<\/em><\/a><em>\u2014an award-winning marketing communications firm specializing in branding, web design\/development and integrated campaigns. <\/em><\/p>\n<p><em>Top Hat is widely known for its Silver-Anvil-winning \u201cWill Work for Beer\u201d campaign, where the agency offered to work for one brewery entirely in exchange for beer. The effort scored Lord Hobo \u2014 the fastest growing regional craft brewery in the country \u2014 as its first beer client. It also positioned the agency as a go-to for craft beer marketing attracting the likes of Pittsburgh Brewing\u2014 one of the oldest breweries in the country. <\/em><\/p>\n<p><em>Ben\u2019s been named a Top Under 40 Communicator, Pittsburgh Business Times 30 Under 30, PR Entrepreneur of the Year, one of Spin Sucks 10 PR Professionals to Follow and is Accredited in Public Relations (APR)\u2014a distinction held by less than 20-percent of all practitioners.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>The PRSSA National Conference is the closest thing the public relations industry has to a super bowl. Featuring an all-star cast of guest speakers from the likes of Southwest Airlines, IBM and SXSW and wrapped up in one of the country\u2019s coolest cities, this year\u2019s Conference certainly won\u2019t disappoint. So, as your PRSSA 2018-2020 National Professional Adviser\u2014 whose sole mission [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":26,"featured_media":9360,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[2895],"tags":[2128,173,610,2934,2219,75,335],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/9384"}],"collection":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/comments?post=9384"}],"version-history":[{"count":2,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/9384\/revisions"}],"predecessor-version":[{"id":9387,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/9384\/revisions\/9387"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/media\/9360"}],"wp:attachment":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/media?parent=9384"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/categories?post=9384"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/tags?post=9384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}