{"id":9322,"date":"2018-09-06T09:20:48","date_gmt":"2018-09-06T13:20:48","guid":{"rendered":"http:\/\/progressions.prsa.org\/?p=9322"},"modified":"2018-09-06T08:14:51","modified_gmt":"2018-09-06T12:14:51","slug":"august-pr-round-up","status":"publish","type":"post","link":"https:\/\/progressions.prsa.org\/index.php\/2018\/09\/06\/august-pr-round-up\/","title":{"rendered":"August PR Round Up"},"content":{"rendered":"<p><a href=\"http:\/\/progressions.prsa.org\/wp-content\/uploads\/2018\/07\/Screen-Shot-2018-08-12-at-5.51.25-PM.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-9008\" src=\"http:\/\/progressions.prsa.org\/wp-content\/uploads\/2018\/07\/Screen-Shot-2018-08-12-at-5.51.25-PM-300x166.png\" alt=\"\" width=\"300\" height=\"166\" srcset=\"https:\/\/progressions.prsa.org\/wp-content\/uploads\/2018\/07\/Screen-Shot-2018-08-12-at-5.51.25-PM-300x166.png 300w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2018\/07\/Screen-Shot-2018-08-12-at-5.51.25-PM-100x55.png 100w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2018\/07\/Screen-Shot-2018-08-12-at-5.51.25-PM-200x111.png 200w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2018\/07\/Screen-Shot-2018-08-12-at-5.51.25-PM.png 688w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p style=\"text-align: left;\"><strong>Two Major College Football Programs are Under Hot Water <\/strong><\/p>\n<p><strong>What Happened? <\/strong><\/p>\n<p>The college football season hasn&#8217;t started yet but there\u2019s already been enough to talk about. <a href=\"https:\/\/www.usatoday.com\/story\/sports\/ncaaf\/2018\/08\/12\/ohio-state-urban-meyer-investigation-what-we-know\/971213002\/\">Urban Meyer,\u00a0<\/a>The Ohio State University\u2019s highly profiled head football coach, was at the center of a two-week investigation after reports surfaced that he failed to report serial domestic abuse by a member of his staff. \u00a0He was ultimately suspended for the first three games of the 2018 season. At the same time, University of Maryland\u2019s (UMD) football program is accused of <a href=\"http:\/\/www.espn.com\/college-football\/story\/_\/id\/24342005\/maryland-terrapins-football-culture-toxic-coach-dj-durkin\">\u201ca toxic coaching culture\u201d\u00a0<\/a>when a player died of heatstroke after participating in a team workout. Two members of UMD\u2019s coaching staff have been placed on administrative leave.<\/p>\n<p><strong>The Public Responds <\/strong><\/p>\n<p>Throughout both scandals, many have taken to <a href=\"https:\/\/nypost.com\/2018\/08\/29\/disgraced-ohio-state-coach-rips-wife-reporters-in-wild-twitter-tirade\/\">Twitter and other platforms\u00a0<\/a>to voice their opinions. Some think <a href=\"https:\/\/twitter.com\/clevelanddotcom\/status\/1036674943268909058\">Myers punishment was too soft<\/a>. Others think too harsh. Many are demanding justice for Courtney Smith, the actual victim of domestic abuse in all of this. And in regards to UMD\u2019s situation &#8211; many are heartbroken and sending prayers to the family and friends of the incoming freshman football player- <a href=\"https:\/\/twitter.com\/BR_CFB\/status\/1035924181970509825\">Jordan McNair<\/a>. Thus far, UMD has taken proactive measures to ensure that history doesn&#8217;t repeat itself. The entire external investigation reports will be released Sept. 15th.<\/p>\n<p><strong>What\u2019s The Big Picture Here? <\/strong><\/p>\n<p>Both of these scandals prompt us to think \u201chaven&#8217;t we learned anything?\u201d College sports have been turned into a multibillion dollar business that continues to exploit student athletes year after year. It is important to remember at the end of the day; the Ohio State and UMD football scandals are bigger than football and bigger than sports. Hopefully, many college programs will be taking steps to realign their values and beliefs.<\/p>\n<p><strong>Is Tesla Actually Going Private? How does that change\u00a0their communications department?<\/strong><\/p>\n<p><strong>He Said What?! <\/strong><\/p>\n<p>Elon Musk is no stranger to being in the spotlight as of late. He is the co-founder, CEO and product architect of Tesla. And recently &#8211; the one to watch on Twitter. On Aug. 7th, Musk tweeted <a href=\"https:\/\/twitter.com\/elonmusk\/status\/1026872652290379776\">\u201cAm considering taking Tesla private at $420. Funding secured.\u201d<\/a>The tweet sent the stock market into a frenzy. Tesla\u2019s shares went up more than 12 percent before Musk put an end to the madness by issuing a statement. He explained in his statement that no decision had been made and nothing had been approved by shareholders.<\/p>\n<p><strong>A Single Tweet Leads to Loads of Legal Troubles <\/strong><\/p>\n<p>After the initial tweet, Musk still continued to tweet about taking Tesla private&#8230;and then the lawsuits started to pile up. <a href=\"https:\/\/www.businessinsider.com\/tesla-hit-with-new-lawsuit-alleging-elon-musk-manipulated-stock-price-2018-8\">By Aug.14th, a fourth lawsuit is filed against Tesla claiming securities fraud. <\/a>Complaints were filed by the U.S. District Court in Calif. Yet, by the end of August- Musk and Tesla seem to be steering clear of any big penalties. <a href=\"https:\/\/www.businessinsider.com\/tesla-is-not-going-private-elon-musk-announces-2018-8\">A final statement from Musk explains that the Tesla Board agrees the company would be better off staying public. <\/a><\/p>\n<p><strong>A Shake Up in Tesla\u2019s Communications Department <\/strong><\/p>\n<p>Shortly following Musk\u2019s Twitter circus, Head of Communications for Tesla, <a href=\"http:\/\/adage.com\/article\/cmo-strategy\/tesla-communications-chief-sarah-o-brien-leaving\/314723\/\">Sarah O\u2019Brien, announced her departure. <\/a>Her decision was apparently made before the recent Twitter drama. Dave Arnold, Tesla\u2019s Senior Director of Global Communications will take over.<\/p>\n<p><strong>Starbucks, Third Time\u2019s A Charm<\/strong><\/p>\n<p><strong>What is the Story This Time? <\/strong><\/p>\n<p>Starbucks has had an interesting summer to say the least. Back in May, they temporarily closed 8,000 stores for <a href=\"https:\/\/www.cnn.com\/videos\/cnnmoney\/2018\/05\/29\/starbucks-racial-bias-training-orig.cnn\">Racial Bias Training<\/a>. <a href=\"http:\/\/progressions.prsa.org\/index.php\/2018\/07\/30\/pr-roundup-july-2018\/\">In July, they pledged to help the environment by eliminating their use of plastic straws by 2020. <\/a>And now, they are trying to win over the hearts of vegans everywhere. Starbucks is debuting its <a href=\"http:\/\/fortune.com\/2018\/08\/14\/starbucks-plant-based-cold-brew\/\">f<\/a><u><a href=\"http:\/\/fortune.com\/2018\/08\/14\/starbucks-plant-based-cold-brew\/\">irst plant-based protein blended cold brew t<\/a><\/u>hat has everyone talking.<\/p>\n<p><strong>All Aboard the Plant-Based Train <\/strong><\/p>\n<p>It\u2019s no secret that many consumers are gravitating towards healthier options. The vegan market is growing rapidly and Starbucks is getting in on the action. The new plant-based drink is non-dairy, made from pea protein and super trendy. A grande will cost you <a href=\"https:\/\/news.starbucks.com\/news\/starbucks-introduces-plant-based-protein-blended-cold-brew\">$5.95<\/a>and your entire recommended sugar intake for the day. <a href=\"https:\/\/www.healthline.com\/health-news\/what-nutritionists-think-of-that-new-vegan-starbucks-drink#2\">Nutritionists <\/a>have weighed in saying that consumers should think of this drink more as a meal. All in all, thank you Starbucks for creating more options for those who follow plant-based diets.<\/p>\n<p>&#8211;<\/p>\n<figure id=\"attachment_9325\" aria-describedby=\"caption-attachment-9325\" style=\"width: 268px\" class=\"wp-caption alignright\"><a href=\"http:\/\/progressions.prsa.org\/wp-content\/uploads\/2018\/09\/image1-2.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-9325\" src=\"http:\/\/progressions.prsa.org\/wp-content\/uploads\/2018\/09\/image1-2-268x300.jpeg\" alt=\"\" width=\"268\" height=\"300\" srcset=\"https:\/\/progressions.prsa.org\/wp-content\/uploads\/2018\/09\/image1-2-268x300.jpeg 268w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2018\/09\/image1-2-768x860.jpeg 768w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2018\/09\/image1-2-914x1024.jpeg 914w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2018\/09\/image1-2-89x100.jpeg 89w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2018\/09\/image1-2-179x200.jpeg 179w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2018\/09\/image1-2.jpeg 1676w\" sizes=\"(max-width: 268px) 100vw, 268px\" \/><\/a><figcaption id=\"caption-attachment-9325\" class=\"wp-caption-text\"><em>Courtesy of Jenna Scull<\/em><\/figcaption><\/figure>\n<p><em>Jenna Scull is a senior studying public relations and writing, rhetoric and technical communications at James Madison University. She serves as the Director of Bluestone Communications, JMU\u2019s student run PR firm.<\/em><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Two Major College Football Programs are Under Hot Water What Happened? The college football season hasn&#8217;t started yet but there\u2019s already been enough to talk about. Urban Meyer,\u00a0The Ohio State University\u2019s highly profiled head football coach, was at the center of a two-week investigation after reports surfaced that he failed to report serial domestic abuse by a member of his [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":26,"featured_media":9008,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[2896],"tags":[2920,2177,2178,2921,2889,255],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/9322"}],"collection":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/comments?post=9322"}],"version-history":[{"count":3,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/9322\/revisions"}],"predecessor-version":[{"id":9326,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/9322\/revisions\/9326"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/media\/9008"}],"wp:attachment":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/media?parent=9322"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/categories?post=9322"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/tags?post=9322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}