{"id":8592,"date":"2018-01-11T09:20:50","date_gmt":"2018-01-11T14:20:50","guid":{"rendered":"http:\/\/progressions.prsa.org\/?p=8592"},"modified":"2018-08-08T12:22:46","modified_gmt":"2018-08-08T16:22:46","slug":"sticking-to-the-brand-national-conference-recap","status":"publish","type":"post","link":"https:\/\/progressions.prsa.org\/index.php\/2018\/01\/11\/sticking-to-the-brand-national-conference-recap\/","title":{"rendered":"Sticking to the Brand [National Conference Recap]"},"content":{"rendered":"<figure id=\"attachment_8493\" aria-describedby=\"caption-attachment-8493\" style=\"width: 300px\" class=\"wp-caption alignright\"><a href=\"http:\/\/progressions.prsa.org\/wp-content\/uploads\/2017\/11\/Screen-Shot-2017-11-27-at-4.30.48-PM.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-8493\" src=\"http:\/\/progressions.prsa.org\/wp-content\/uploads\/2017\/11\/Screen-Shot-2017-11-27-at-4.30.48-PM-300x199.png\" alt=\"\" width=\"300\" height=\"199\" srcset=\"https:\/\/progressions.prsa.org\/wp-content\/uploads\/2017\/11\/Screen-Shot-2017-11-27-at-4.30.48-PM-300x199.png 300w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2017\/11\/Screen-Shot-2017-11-27-at-4.30.48-PM-768x510.png 768w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2017\/11\/Screen-Shot-2017-11-27-at-4.30.48-PM-600x400.png 600w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2017\/11\/Screen-Shot-2017-11-27-at-4.30.48-PM-100x66.png 100w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2017\/11\/Screen-Shot-2017-11-27-at-4.30.48-PM-200x133.png 200w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2017\/11\/Screen-Shot-2017-11-27-at-4.30.48-PM.png 993w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-8493\" class=\"wp-caption-text\"><strong><em>Courtesy of Shannon Jack, Ohio Northern University<\/em><\/strong><\/figcaption><\/figure>\n<p><strong>Session: <\/strong>Sticking to the Brand<\/p>\n<p><strong>\u00a0<\/strong><strong>Presenter: <\/strong>Jonathan Yohannan, Panera Bread<\/p>\n<p><strong>\u00a0<\/strong><strong>Recap: <\/strong>Jonathan Yohannan, director of public relations for Panera Bread, spoke about the specific brand strategies that Panera Bread uses to gain brand loyalty. He focused on an array of case studies and tactics that were used to enhance and exemplify Panera Bread\u2019s specific brand of \u201cFood as it Should Be.\u201d His presentation summed up to deciding what needs to be consistent and deciding what is important to your company, but be willing to grow your brand with the trends.<\/p>\n<p><strong>Takeaways: <\/strong><\/p>\n<ul>\n<li>Do right and right will come back to you<\/li>\n<li>Stand with your brand and work for a change<\/li>\n<li>Don\u2019t market what you don\u2019t have<\/li>\n<li>If consumers know what they are getting they will be more loyal<\/li>\n<li>Find a balance for you brand<\/li>\n<\/ul>\n<p><em>\u00a0<\/em><em>\u2014<\/em><\/p>\n<p><em>Paige Simpson is the Historian for Utah Valley University\u2019s Chapter of PRSSA. Follow on twitter <\/em><a href=\"http:\/\/paigesimpson5.twitter.com\/\"><em>@paigesimpson5<\/em><\/a><em> and <\/em><a href=\"http:\/\/paigesimpson.linkedin.com\/\"><em>Linkedin<\/em><\/a><em>.\u00a0 <\/em><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Session: Sticking to the Brand \u00a0Presenter: Jonathan Yohannan, Panera Bread \u00a0Recap: Jonathan Yohannan, director of public relations for Panera Bread, spoke about the specific brand strategies that Panera Bread uses to gain brand loyalty. He focused on an array of case studies and tactics that were used to enhance and exemplify Panera Bread\u2019s specific brand of \u201cFood as it Should [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":25,"featured_media":8493,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[2895],"tags":[2219,15,798,1869],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/8592"}],"collection":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/comments?post=8592"}],"version-history":[{"count":1,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/8592\/revisions"}],"predecessor-version":[{"id":8593,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/8592\/revisions\/8593"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/media\/8493"}],"wp:attachment":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/media?parent=8592"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/categories?post=8592"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/tags?post=8592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}