{"id":8515,"date":"2017-12-21T15:30:54","date_gmt":"2017-12-21T20:30:54","guid":{"rendered":"http:\/\/progressions.prsa.org\/?p=8515"},"modified":"2018-08-08T12:23:30","modified_gmt":"2018-08-08T16:23:30","slug":"beyond-the-pr-stunt-national-conference-recap","status":"publish","type":"post","link":"https:\/\/progressions.prsa.org\/index.php\/2017\/12\/21\/beyond-the-pr-stunt-national-conference-recap\/","title":{"rendered":"Beyond the PR Stunt [National Conference Recap]"},"content":{"rendered":"
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Courtesy of Shannon Jack, Ohio Northern University<\/strong><\/em><\/figcaption><\/figure>\n

Session: <\/strong>Beyond the PR Stunt: Creativity in PR Jobs You Didn\u2019t Know Existed<\/p>\n

Presenter: <\/strong>Michael DiSalvo, Vice President, Ogilvy<\/p>\n

Recap: <\/strong>Michael DiSalvo challenged society\u2019s and students\u2019 view of public relations in his engaging session about finding creativity in unlikely and some of the most, in his words, \u201cuncool\u201d sectors of the industry. DiSalvo highlighted that some of the best public relations has nothing to do with red carpets and a glamorous lifestyle but everything to do with connecting people to ideas, citing NASA\u2019s recent Silver Anvil Award for the Best Campaign Category as a prime example of this concept. Public relations is everywhere so if you like something, you can do PR for it, says DiSalvo.<\/p>\n

He took students through the process of specialization and how to connect interests and passions to public relations careers. According to DiSalvo, specialization differs through the subject, skillset and audience of an industry or sector. While specialization is important, DiSalvo also encourages students to be integrated as well.<\/p>\n

\u201cYou can do both,\u201d said DiSalvo. \u201cIt\u2019s all about finding your role in the world.\u201d To get students started, he recommended students figure out what they like, see who is doing that and then pursue jobs, hobbies and philanthropies in those areas. DiSalvo did recognize, however, that \u201cyour career is not something you should choose from a pre-existing list\u201d and encouraged students to put themselves out there by doing something different and by carving their own path to success and a career they embrace.<\/p>\n

\u00a0<\/strong>Takeaways:<\/strong><\/p>\n