{"id":8367,"date":"2017-10-03T08:00:59","date_gmt":"2017-10-03T12:00:59","guid":{"rendered":"http:\/\/progressions.prsa.org\/?p=8367"},"modified":"2018-08-11T12:31:23","modified_gmt":"2018-08-11T16:31:23","slug":"september-reading-roundup-crisis-management-twitter-transparency-and-equifax","status":"publish","type":"post","link":"https:\/\/progressions.prsa.org\/index.php\/2017\/10\/03\/september-reading-roundup-crisis-management-twitter-transparency-and-equifax\/","title":{"rendered":"September Reading Roundup \u2014 Crisis Management, Twitter, Transparency and Equifax"},"content":{"rendered":"<figure id=\"attachment_8368\" aria-describedby=\"caption-attachment-8368\" style=\"width: 300px\" class=\"wp-caption alignright\"><a href=\"http:\/\/progressions.prsa.org\/wp-content\/uploads\/2017\/10\/laptop-1246672_960_720.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-8368\" src=\"http:\/\/progressions.prsa.org\/wp-content\/uploads\/2017\/10\/laptop-1246672_960_720-300x221.jpg\" alt=\"\" width=\"300\" height=\"221\" srcset=\"https:\/\/progressions.prsa.org\/wp-content\/uploads\/2017\/10\/laptop-1246672_960_720-300x221.jpg 300w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2017\/10\/laptop-1246672_960_720-768x566.jpg 768w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2017\/10\/laptop-1246672_960_720-100x74.jpg 100w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2017\/10\/laptop-1246672_960_720-200x147.jpg 200w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2017\/10\/laptop-1246672_960_720.jpg 960w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-8368\" class=\"wp-caption-text\"><em><strong>Courtesy of pixabay.com<\/strong><\/em><\/figcaption><\/figure>\n<p>With the PRSSA 2017 National Conference happening this week, it is important to be up-to-date on industry news as you network with members and professionals. Below are eight pieces you have missed this month.<\/p>\n<p><strong><a href=\"https:\/\/spinsucks.com\/communication\/fake-news-era-authenticity\/\">Three Ways Brands Can Be More Authentic in the Age of Misinformation<\/a><\/strong><\/p>\n<p>By: Hamish McCollester<\/p>\n<p>Publication: Spin Sucks<\/p>\n<p>This article discusses how public relations professionals need to be proactive in their approaches to represent their clients and their brands in today\u2019s society. With modern technology constantly evolving, it is important that PR practitioners stay proactive in their approaches.<\/p>\n<p><strong><a href=\"https:\/\/www.prdaily.com\/Main\/Articles\/23331.aspx\">Can the latest Equifax apology regain public trust?<\/a><\/strong><\/p>\n<p>By: Ted Kitterman<\/p>\n<p>Publication: PR Daily<\/p>\n<p>The Equifax crisis has been a topic of discussion in the media within the last few weeks, as it has affected millions of people. This article looks into the newest CEO\u2019s apology and what Equifax needs to do in order to regain the public\u2019s and the media\u2019s trust.<\/p>\n<p><strong><a href=\"https:\/\/prsay.prsa.org\/2017\/09\/22\/you-really-did-learn-this-in-kindergarten-be-fair\/\">You Really Did Learn This in Kindergarten: Be Fair<\/a><\/strong><\/p>\n<p>By: Janelle Guthrie<\/p>\n<p>Publication: PR Say<\/p>\n<p>September was PRSA and PRSSA ethics month and this piece dives into the core of that theme \u2014 being fair.<\/p>\n<p><a href=\"How%20social%20media%20is%20driving%20increased%20transparency%20in%20the%20workplace\"><strong>How social media is driving increased transparency in the workplace<\/strong><\/a><\/p>\n<p>Publication: Bulldog Reporter<\/p>\n<p>If social media interests you, this article offers insights on how social media is transforming privacy in the workplace, as well as how people are responding to it.<\/p>\n<p><a href=\"http:\/\/www.prweek.com\/article\/1446085\/call-will-280-characters-change-twitter\"><strong>Your call: Will 280 characters change Twitter?<\/strong><\/a><\/p>\n<p>Publication: PR Week<\/p>\n<p>This article analyzes Twitter\u2019s test to allowing 280 rather than 140, as well as how this difference can spark change through the social channel.<\/p>\n<p><a href=\"http:\/\/www.prnewsonline.com\/how-to-know-if-youre-pr-crisis-material\/\"><strong>How to Know if You\u2019re PR Crisis Material<\/strong><\/a><\/p>\n<p>By: Arthur Solomon<\/p>\n<p>Publication: PR News<\/p>\n<p>If you\u2019re considering the crisis communication field, check this article out. Arthur Solomon dives into what skills make a strong crisis communicator, as well as what one should expect in the field.<\/p>\n<p><strong><a href=\"https:\/\/blog.hubspot.com\/marketing\/how-to-get-more-done-by-doing-less\">How to Get More Done by Doing Less<\/a><\/strong><\/p>\n<p>By: Adii Pienaar<\/p>\n<p>Publication: HubSpot<\/p>\n<p>As PR practitioners, we are always looking for ways to be more efficient. This HubSpot article provides tips on how to become more productive in our day-to-day lives.<\/p>\n<p><a href=\"http:\/\/www.instituteforpr.org\/rumor-or-rescue\/\">Rumor or Rescue? The Influence of Social Media During Hurricane Season<\/a><\/p>\n<p>By: Lucinda Austin and Yan Jin<\/p>\n<p>Publication: Institute for Public Relations<\/p>\n<p>With recent crises, many people are now turning to social media as a news social. As communicators, it is our responsibility to use the evolving medium for good, as well as to disseminate the necessary information. This article discusses social media and the September hurricanes.<\/p>\n<p>\u2014<\/p>\n<p><em>Natalie Gloady is a graduate student at Waynesburg University and the PRSSA 2017\u20132018 Publications Editor in Chief. Follow her on\u00a0<\/em><a href=\"http:\/\/www.twitter.com\/natgloady\"><em>Twitter<\/em><\/a><em>\u00a0or connect with her on\u00a0<\/em><a href=\"https:\/\/www.linkedin.com\/in\/natalie-gloady-033b9190\/\"><em>LinkedIn<\/em><\/a><em>.<\/em><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>With the PRSSA 2017 National Conference happening this week, it is important to be up-to-date on industry news as you network with members and professionals. Below are eight pieces you have missed this month. Three Ways Brands Can Be More Authentic in the Age of Misinformation By: Hamish McCollester Publication: Spin Sucks This article discusses how public relations professionals need [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":25,"featured_media":8368,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[2896,13],"tags":[557,2530,60,2668,2795,2224,16,18],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/8367"}],"collection":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/comments?post=8367"}],"version-history":[{"count":3,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/8367\/revisions"}],"predecessor-version":[{"id":8379,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/8367\/revisions\/8379"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/media\/8368"}],"wp:attachment":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/media?parent=8367"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/categories?post=8367"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/tags?post=8367"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}