{"id":8075,"date":"2017-06-21T11:00:31","date_gmt":"2017-06-21T15:00:31","guid":{"rendered":"http:\/\/progressions.prsa.org\/?p=8075"},"modified":"2018-08-20T14:52:44","modified_gmt":"2018-08-20T18:52:44","slug":"public-relations-lessons-from-steelers-rb-james-conner","status":"publish","type":"post","link":"https:\/\/progressions.prsa.org\/index.php\/2017\/06\/21\/public-relations-lessons-from-steelers-rb-james-conner\/","title":{"rendered":"Public Relations Lessons from Steelers RB James Conner"},"content":{"rendered":"<p>If you don&#8217;t know James Conner&#8217;s story by now, you should.<\/p>\n<p>Even if you aren&#8217;t a football fan or don&#8217;t enjoy sports in general, his journey is as inspirational as they come.<\/p>\n<p><a href=\"http:\/\/www.pittsburghpanthers.com\/sports\/m-footbl\/mtt\/james_conner_852927.html\">James Conner<\/a>, an Erie, Pennsylvania, native finished his true freshman season in 2013 at the University of Pittsburgh by leading the Panthers in rushing yards and rushing touchdowns.<\/p>\n<p>In 2014, during his sophomore season, he continued to impress, rushing for 1,765 yards, the ACC&#8217;s season high, and setting the ACC record for rushing touchdowns. He was named a first-team All-American and the ACC Player of the Year.<\/p>\n<p>Things took a turn for Conner at the start of his junior season when he tore his MCL during Pitt&#8217;s season opener causing him to miss the rest of the season.<\/p>\n<p>While in rehab for his knee, Conner was diagnosed with Hodgkin&#8217;s Lymphoma. He spent the offseason undergoing 12 rounds of chemotherapy, practicing in a surgical mask when his strength and stamina allowed.<\/p>\n<p>After months of treatment, Conner received a clean bill of health in May 2016. Pitt fans, coaches and teammates rallied around him as he returned to the field for the 2016 season. After yet another outstanding season, Conner announced that he would not return to Pitt for his senior season and would instead enter the NFL Draft.<\/p>\n<p>Projected to be a fifth round draft pick at best, Conner defied odds once again when he was drafted by the Pittsburgh Steelers in the third round, 105th overall.<\/p>\n<p>So what does one of the newest Pittsburgh Steelers have to do with public relations? Here are three reasons future practitioners should take notes from James Conner:<\/p>\n<figure id=\"attachment_8085\" aria-describedby=\"caption-attachment-8085\" style=\"width: 300px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8085 size-medium\" src=\"http:\/\/progressions.prsa.org\/wp-content\/uploads\/2017\/06\/unnamed-2-300x156.png\" alt=\"\" width=\"300\" height=\"156\" srcset=\"https:\/\/progressions.prsa.org\/wp-content\/uploads\/2017\/06\/unnamed-2-300x156.png 300w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2017\/06\/unnamed-2-768x398.png 768w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2017\/06\/unnamed-2-1024x531.png 1024w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2017\/06\/unnamed-2-100x52.png 100w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2017\/06\/unnamed-2-200x104.png 200w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2017\/06\/unnamed-2.png 1252w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-8085\" class=\"wp-caption-text\"><em><strong>Photo courtesy @JamesConner_<\/strong><\/em><\/figcaption><\/figure>\n<p><strong>Providing inspiration publicly.<\/strong><\/p>\n<p>&#8220;I choose not to fear cancer&#8230;I will play football again,&#8221; a tearful James Conner told reporters in a <a href=\"http:\/\/www.pittsburghpanthers.com\/sports\/m-footbl\/spec-rel\/120415aaa.html\">statement<\/a> just after his diagnosis in 2015. Countless individuals, particularly those afflicted by cancer, have been moved by Conner\u2019s fight and he has taken the time to meet and motivate many of them.<\/p>\n<p><strong>Use of social media.<\/strong><\/p>\n<p>Conner used social media to communicate with fans during many of the significant points in his life, making us all feel like we were part of his journey. He announced via Twitter that he had received a clean bill of health and later that he had decided to enter the draft. Conner has remained not only professional but personable and inspirational on social media.<\/p>\n<figure id=\"attachment_8083\" aria-describedby=\"caption-attachment-8083\" style=\"width: 272px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8083 size-medium\" src=\"http:\/\/progressions.prsa.org\/wp-content\/uploads\/2017\/06\/unnamed-1-272x300.png\" alt=\"\" width=\"272\" height=\"300\" srcset=\"https:\/\/progressions.prsa.org\/wp-content\/uploads\/2017\/06\/unnamed-1-272x300.png 272w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2017\/06\/unnamed-1-91x100.png 91w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2017\/06\/unnamed-1-181x200.png 181w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2017\/06\/unnamed-1.png 667w\" sizes=\"(max-width: 272px) 100vw, 272px\" \/><figcaption id=\"caption-attachment-8083\" class=\"wp-caption-text\"><em><strong>Photo courtesy of @ChildrensPgh<\/strong><\/em><\/figcaption><\/figure>\n<p><strong>Doing good in his community.<\/strong><\/p>\n<p>Even before his diagnosis, Conner could often be found at children&#8217;s hospitals in both Pittsburgh and\u00a0Erie, visiting patients and gifting them his game-worn gloves to inspire them to keep fighting. Since his own cancer battle, he has visited and encouraged dozens more people battling the vicious disease. Pittsburgh radio host Colin Dunlap, whose daughter is currently fighting leukemia, perhaps depicted Conner best when he <a href=\"http:\/\/pittsburgh.cbslocal.com\/2016\/11\/14\/dunlap-thank-you-pittsburgh\/\">wrote<\/a>, \u201cHe gave her the jersey off his back, he gave her a signed picture imploring her to fight hard, he gave her\u2014probably most of all\u2014a tangible role model who isn\u2019t just talking about it, but has lived the struggle.\u201d<\/p>\n<p>__<\/p>\n<div>\n<p class=\"m_1200647296883761690gmail-p1\"><span class=\"m_1200647296883761690gmail-s1\"><i>Maura Fenske is a senior public relations major with a journalism minor. She serves as the chapter president for the Waynesburg University Public Relations Student Society of America Chapter and as an account specialist for student-run firm Red Brick Communications. She also serves as the copy editor \u00a0for FORUM and has written for Waynesburg University\u2019s award-winning student newspaper \u201cThe Yellow Jacket.\u201d Maura hopes to combine her passion for public relations, writing and sports in her future career and plans to someday own a golden retriever named Rooney. Follow her on Twitter at <\/i><a href=\"https:\/\/twitter.com\/maurafenske\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en&amp;q=https:\/\/twitter.com\/maurafenske&amp;source=gmail&amp;ust=1497573950316000&amp;usg=AFQjCNHNRM85RtLEhM1dMpgb1hQ08xuq1Q\"><span class=\"m_1200647296883761690gmail-s2\"><i>@maurafenske<\/i><\/span><\/a><i> and visit her <\/i><a href=\"https:\/\/www.linkedin.com\/in\/maura-fenske\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en&amp;q=https:\/\/www.linkedin.com\/in\/maura-fenske&amp;source=gmail&amp;ust=1497573950316000&amp;usg=AFQjCNGPJ0TVnRWDbdxvr1W0gv1hkvdYQQ\"><span class=\"m_1200647296883761690gmail-s2\"><i>LinkedIn<\/i><\/span><\/a><i>.<\/i><\/span><\/p>\n<\/div>\n<div class=\"yj6qo ajU\"><\/div>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>If you don&#8217;t know James Conner&#8217;s story by now, you should. Even if you aren&#8217;t a football fan or don&#8217;t enjoy sports in general, his journey is as inspirational as they come. James Conner, an Erie, Pennsylvania, native finished his true freshman season in 2013 at the University of Pittsburgh by leading the Panthers in rushing yards and rushing touchdowns. [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":25,"featured_media":8080,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[1],"tags":[462,1774,2729,2575,2730,2224],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/8075"}],"collection":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/comments?post=8075"}],"version-history":[{"count":7,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/8075\/revisions"}],"predecessor-version":[{"id":8100,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/8075\/revisions\/8100"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/media\/8080"}],"wp:attachment":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/media?parent=8075"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/categories?post=8075"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/tags?post=8075"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}