{"id":7907,"date":"2017-04-01T08:00:18","date_gmt":"2017-04-01T12:00:18","guid":{"rendered":"http:\/\/progressions.prsa.org\/?p=7907"},"modified":"2018-08-11T12:34:03","modified_gmt":"2018-08-11T16:34:03","slug":"march-monthly-reading-round-up-diversity-champions-teaching-ethics-oxford-commas-ad-stunts","status":"publish","type":"post","link":"https:\/\/progressions.prsa.org\/index.php\/2017\/04\/01\/march-monthly-reading-round-up-diversity-champions-teaching-ethics-oxford-commas-ad-stunts\/","title":{"rendered":"March Monthly Reading Round-Up \u2014 Diversity Champions, Teaching Ethics, Oxford Commas, Ad Stunts"},"content":{"rendered":"

Between midterms and spring break, it was tough to keep up with industry news in March. Below are eight interesting articles you may have missed this month.<\/span><\/p>\n

\"Photo<\/a>
Photo courtesy of unsplash.com.<\/figcaption><\/figure>\n

The Power of Conferences in a Social-Media Age<\/b><\/a><\/p>\n

Author: Alexandra Samuel<\/span><\/p>\n

Publication: <\/span>The Wall Street Journal<\/span><\/i><\/p>\n

While being on social media at conferences seems like it would disengage attendees, it actually has the opposite effect. From connecting to colleagues to amplified hashtags, social media is making conferences more valuable than ever. <\/span><\/p>\n

We All Need to Be Diversity Champions<\/b><\/a><\/p>\n

Author: Pat Ford<\/span><\/p>\n

Publication: PRWeek<\/span><\/p>\n

The public relations industry has made progress in recent years to be more diverse and <\/span>inclusive. However, there is more that needs to be done. Ford shares five thoughts on how to be true champions of diversity in this article.<\/span><\/p>\n

See P&G’s New Gender-Equality Corporate Branding Campaign<\/b><\/a><\/p>\n

Author: Jack Neff<\/span><\/p>\n

Publication: AdAge<\/span><\/p>\n

Procter & Gamble Co.<\/span> recently launched a new corporate digital campaign using the hashtag \u201c#WeSeeEqual\u201d to combat gender bias in honor of International Women\u2019s Day.<\/span><\/p>\n

\"Photo<\/a>
Photo courtesy of creativecommons.org.<\/figcaption><\/figure>\n

Teaching Ethics is Crucial to Teaching PR Leaders<\/b><\/a><\/p>\n

Author: Shannon Bowen<\/span><\/p>\n

Publication: PRWeek<\/span><\/p>\n

Ethics are a critical part of public relations, so it is important for students \u2014 the future leaders of the industry \u2014 to understand how to lead while promoting good ethical decision making. <\/span><\/p>\n

50 Years Later, Heinz Approves Don Draper\u2019s \u2018Pass the Heinz\u2019 Ads and Is Actually Running Them<\/b><\/a><\/p>\n

Author: Tim Nudd<\/span><\/p>\n

Publication: AdWeek<\/span><\/p>\n

In the popular AMC show \u201cMad Men\u201d set in the 1960s, advertising guru Don Draper pitched to Heinz an ad campaign for the brand\u2019s ketchup products. Today, Heinz is using ads almost identical to this fictional pitch in their latest campaign.<\/span><\/p>\n

Court Case Opens Up Writer Brawl Over the Oxford Comma<\/b><\/a><\/p>\n

Author: Russell Working<\/span><\/p>\n

Publication: PR Daily<\/span><\/p>\n

The debate about the Oxford comma recently moved to the courtroom. A decision for a case in Maine about labor laws was based on the Oxford comma.<\/span><\/p>\n

What Makes a Good Ad Stunt, Compared to a Bad Ad Stunt<\/b><\/a><\/p>\n

Author: Mark Duffy<\/span><\/p>\n

Publication: Digiday<\/span><\/p>\n

Being simple, being dramatic and creating tension are just a few ways to make a bold advertising stunt stand out in a positive way. Read this article for more do\u2019s and don\u2019ts of good ad stunts.<\/span><\/p>\n

Conflicts of Interest: What to Do When the Decision Is Not Clean-Cut<\/a><\/b><\/p>\n

Author: Andrea Gils<\/span><\/p>\n

Publication: Progressions<\/span><\/p>\n

This article explains what to do when you’re tasked with a decision that isn’t so easy to make.<\/span><\/p>\n

These articles are gathered and submitted by the PRSSA National Committee, the Industry News Subcommittee and the PRSSA publications team as well as occasional contributions from members, so feel free to pass along interesting articles to the Publications Editor in Chief Krista Watson by email at <\/span>kristarwatson@gmail.com<\/span><\/a>.<\/span><\/p>\n

\u2014<\/span><\/i><\/p>\n

Krista Watson is a junior at Loyola University Chicago and the PRSSA 2016\u20132017 Publications Editor in Chief. Follow her on Twitter<\/span><\/i> @watson_krista<\/span><\/i><\/a> or connect on<\/span><\/i> LinkedIn<\/span><\/i><\/a>.<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Between midterms and spring break, it was tough to keep up with industry news in March. Below are eight interesting articles you may have missed this month. The Power of Conferences in a Social-Media Age Author: Alexandra Samuel Publication: The Wall Street Journal While being on social media at conferences seems like it would disengage attendees, it actually has the […]<\/p>\n","protected":false},"author":24,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[2893,2898,2896],"tags":[67,703,60,2687,2686,40,2224],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/7907"}],"collection":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/comments?post=7907"}],"version-history":[{"count":4,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/7907\/revisions"}],"predecessor-version":[{"id":7939,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/7907\/revisions\/7939"}],"wp:attachment":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/media?parent=7907"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/categories?post=7907"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/tags?post=7907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}