{"id":7857,"date":"2017-03-13T08:00:31","date_gmt":"2017-03-13T12:00:31","guid":{"rendered":"http:\/\/progressions.prsa.org\/?p=7857"},"modified":"2018-08-20T14:10:01","modified_gmt":"2018-08-20T18:10:01","slug":"city-series-st-louis-is-more-than-flyover-country","status":"publish","type":"post","link":"https:\/\/progressions.prsa.org\/index.php\/2017\/03\/13\/city-series-st-louis-is-more-than-flyover-country\/","title":{"rendered":"City Series: St. Louis Is More Than Flyover Country"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><a href=\"http:\/\/progressions.prsa.org\/wp-content\/uploads\/2017\/03\/St.LouisCitySeries.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-7858 alignright\" src=\"http:\/\/progressions.prsa.org\/wp-content\/uploads\/2017\/03\/St.LouisCitySeries-300x300.png\" alt=\"St.LouisCitySeries\" width=\"300\" height=\"300\" srcset=\"https:\/\/progressions.prsa.org\/wp-content\/uploads\/2017\/03\/St.LouisCitySeries-300x300.png 300w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2017\/03\/St.LouisCitySeries-150x150.png 150w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2017\/03\/St.LouisCitySeries-100x100.png 100w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2017\/03\/St.LouisCitySeries-200x200.png 200w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2017\/03\/St.LouisCitySeries.png 400w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>When searching for a job in public relations, St. Louis is probably not at the top of your list. Often overshadowed by nearby Chicago, St. Louis is truly more than \u201cflyover country\u201d and has much to offer both young and seasoned professionals. It\u2019s more than the home of America\u2019s largest monument, the Gateway Arch, or the 11-time World Series champions, the St. Louis Cardinals. It\u2019s more than the birthplace of Anheuser-Busch and Sweetie Pie\u2019s, and famous greats like Joseph Pulitzer, Maya Angelou, T.S. Eliot, Max Factor, Tina Turner, Chuck Berry, Yogi Berra \u2014 and more recently, Jon Hamm, Jack Dorsey, Rusty Wallace, Nelly, Kimora Lee Simmons, Karlie Kloss. It\u2019s so much more!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some pertinent points to ponder about the greater St. Louis metropolitan area:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The second largest global public relations agency, Weber Shandwick, has a flourishing office here.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">FleishmanHillard, the third largest global public relations agency, is headquartered here.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">PRSA St. Louis hosted the largest PRSA Midwest District Conference in recent history (in 2015).<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">We have a growing \u2014 and nationally recognized \u2014 technology startup community. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Nine Forbes Fortune 500 companies call St. Louis home. Some of the Fortune 1000 companies include Energizer, Panera Bread Co., Caleres (formerly Brown Shoe), Monsanto, Emerson Electric, Express Scripts, Edward Jones Financial, Centene, Anheuser-Busch InBev, Nestl\u00e9 Purina, Peabody Energy and Ameren. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">St. Louis hosts a multitude of boutique and specialty agencies specializing in public relations, marketing, advertising, content, digital, visual and social \u2014 both B2B and B2C \u2014 with global and national clients on their rosters. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It offers a growing and diverse young professionals community. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">St. Louis has a vibe all its own. Not quite the south, definitely not the north nor east or west coasts, but a Midwestern familiarity and friendliness that\u2019s completely unique.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In an effort to provide helpful insight into the current St. Louis job market, I requested input from a few PRSA members and member companies. In addition, I asked Dave Collett, Weber Shandwick executive vice president and general manager of the St. Louis office and former FleishmanHillard vice president, to offer some additional observations. <\/span><\/p>\n<p><b>What advice do you have for someone trying to break into the St. Louis market?<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201c[Despite being] one of the largest metropolitan areas in the country, the marketing and communications community in St. Louis can be quite cozy and connected. Everyone knows everyone \u2014 and friendships abound. As such, there are lots of opportunities to network among professionals \u2014 using each meeting to generate the next one. By doing this right, it shouldn\u2019t take long for opportunities to pop up \u2014 many times through direct referral.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">I would add that, with nearly 250 members, getting involved in PRSA St. Louis is an excellent way to rapidly expand your network!<\/span><\/p>\n<p><b>What do you think is important for someone moving to this area to know about the culture?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u201c<\/span><i><span style=\"font-weight: 400;\">St. Louis has a sort of modesty that can hide its true size and scale. The adage of a \u2018big small town\u2019 is true \u2014 and people here really value volunteerism and an individual\u2019s personal commitment to the community. Getting involved with one of the many worthy organizations is a great way to dive into what really makes St. Louis special \u2014 and a great way to make lasting personal and professional connections.\u201d <\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">An overall cost of living about 10 percent below the national average (with a significantly lower cost of housing) and a multitude of free (or inexpensive) entertainment, historical and arts-related venues make St. Louis an affordable place to live, work and play! <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2014<\/span><br \/>\n<i><span style=\"font-weight: 400;\">Tressa Robbins is implementation vice president at <\/span><\/i><a href=\"http:\/\/www.burrellesluce.com\/\"><i><span style=\"font-weight: 400;\">BurrellesLuce<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> where she works with major accounts to ensure successful onboarding and perform web portal training on media monitoring, media outreach, social media and reporting\/analytics. She is the technology director for PRSA St. Louis (and past president), Professional Adviser to the PRSSA Chapter at Southeast Missouri State University and a proud Champion for PRSSA. Robbins was a speaker at the PRSSA 2016 National Conference and speaks at various local and regional industry-related events. Find Tressa on LinkedIn or connect with her on Twitter <\/span><\/i><a href=\"https:\/\/twitter.com\/tressalynne\"><i><span style=\"font-weight: 400;\">@tressalynne<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">. <\/span><\/i><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>When searching for a job in public relations, St. Louis is probably not at the top of your list. Often overshadowed by nearby Chicago, St. Louis is truly more than \u201cflyover country\u201d and has much to offer both young and seasoned professionals. It\u2019s more than the home of America\u2019s largest monument, the Gateway Arch, or the 11-time World Series champions, [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":24,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[2892,2894],"tags":[2047,2225,15,40,2674],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/7857"}],"collection":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/comments?post=7857"}],"version-history":[{"count":1,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/7857\/revisions"}],"predecessor-version":[{"id":7859,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/7857\/revisions\/7859"}],"wp:attachment":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/media?parent=7857"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/categories?post=7857"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/tags?post=7857"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}