{"id":7846,"date":"2017-03-01T15:44:25","date_gmt":"2017-03-01T20:44:25","guid":{"rendered":"http:\/\/progressions.prsa.org\/?p=7846"},"modified":"2018-08-11T12:34:19","modified_gmt":"2018-08-11T16:34:19","slug":"february-monthly-reading-round-up-social-responsibility-journalism-fights-for-survival-love-letter-to-millennials-super-bowl-li","status":"publish","type":"post","link":"https:\/\/progressions.prsa.org\/index.php\/2017\/03\/01\/february-monthly-reading-round-up-social-responsibility-journalism-fights-for-survival-love-letter-to-millennials-super-bowl-li\/","title":{"rendered":"February Monthly Reading Round-Up \u2014 Social Responsibility, Journalism Fights for Survival, Love Letter to Millennials, Super Bowl LI"},"content":{"rendered":"

It\u2019s been a busy month to say the least, which makes it difficult to stay on top of industry news and trends. Luckily for you, the Progressions Monthly Reading Round-Up is here to help fill you in on what you may have missed. Below are eight interesting articles from this month.<\/span><\/p>\n

How to Weave Social Responsibility Into the Fabric of Your Company<\/b><\/a><\/p>\n

Author: Molly Reynolds<\/span><\/p>\n

Publication: Inc.<\/span><\/p>\n

Millennials respond more positively to brands that incorporate social responsibility into their business model, so in order to earn the attention of young consumers, brands need to weave charitable giving into the fabric of their companies. <\/span><\/p>\n

\"Photo<\/a>
Photo courtesy of creativecommons.org.<\/figcaption><\/figure>\n

In a Disaster, Should Your Organization Stay off Social Media?<\/b><\/a><\/p>\n

Author: Jessica Columbo<\/span><\/p>\n

Publication: PR Daily<\/span><\/p>\n

When disaster strikes, it is our job as communicators to advise companies and organizations how to respond to these events. How can our organization add value to the conversation surrounding the event, or make a difference afterward? And more importantly, when is it appropriate for the organization to stay silent? <\/span><\/p>\n

When No News is Good News<\/b><\/a><\/p>\n

Author: Curtis Sparrer<\/span><\/p>\n

Publication: AdWeek<\/span><\/p>\n

Sometimes we\u2019re faced with the reality that there just isn\u2019t any news. Now what? Public relations professionals are in a unique position to show a fresh perspective, take a new look at an old product and explore feel-good angles to get the coverage they want. <\/span><\/p>\n

\"Photo<\/a>
Photo courtesy of unsplash.com<\/figcaption><\/figure>\n

Journalism Fights for Survival in the Post-Truth Era<\/b><\/a><\/p>\n

Author: Jason Tanz<\/span><\/p>\n

Publication: Wired<\/span><\/p>\n

Trust in the media is at an all-time low, advertising is down and fake news is on the rise. But we need great journalism now more than ever. As a result, news organizations are finding new ways to listen and accommodate readers, rather than telling them what to believe.<\/span><\/p>\n

A Love Letter to Millennials<\/b><\/a><\/p>\n

Author: Dave Remund, Ph.D, APR, Fellow PRSA<\/span><\/p>\n

Publication: Culpwrit<\/span><\/p>\n

Millennials have a bad reputation for a number of reasons. However, there are lots of reasons to love millennials, too. Read these reasons in a love letter penned by Dave Remund, Ph.D, APR, Fellow PRSA.<\/span><\/p>\n

Not So Carefree College Days<\/b><\/a><\/p>\n

Author: Erica Cooke<\/span><\/p>\n

Publication: Platform Magazine<\/span><\/p>\n

Balancing school and extracurricular activities, applying for internships and still finding a minute to breathe is difficult. However, making friends who push you to succeed, finding the right balance that works for you and working hard today to get where you want to go tomorrow makes all the stress you feel now worth it.<\/span><\/p>\n

\"Photo<\/a>
Photo courtesy of creativecommons.org.<\/figcaption><\/figure>\n

The Best Super Bowl Commercials, From Avocados to Zelda<\/b><\/a><\/p>\n

Author: Angela Watercutter<\/span><\/p>\n

Publication: Wired<\/span><\/p>\n

Super Bowl LI brought no shortage of celebrity appearances, tugged at the heart strings and displayed some good football. Check out some of the best advertisements from this year\u2019s Super Bowl in this article.<\/span><\/p>\n

The PR Man of \u2018Hamilton\u2019: Sam Rudy<\/b><\/a><\/p>\n

Author: Drew Pendleton<\/span><\/p>\n

Publication: Progressions<\/span><\/p>\n

Read about the daily life of the publicist behind \u201cHamilton,\u201d Sam Rudy. \u00a0<\/span><\/p>\n

These articles are gathered and submitted by the PRSSA National Committee, the Industry News Subcommittee and the PRSSA publications team as well as occasional contributions from members, so feel free to pass along interesting articles to the Publications Editor in Chief Krista Watson by email at <\/span>kristarwatson@gmail.com<\/span><\/a>.<\/span><\/p>\n

\u2014<\/span><\/i><\/p>\n

Krista Watson is a junior at Loyola University Chicago and the PRSSA 2016\u20132017 Publications Editor in Chief. Follow her on Twitter<\/span><\/i> @watson_krista<\/span><\/i><\/a> or connect on<\/span><\/i> LinkedIn<\/span><\/i><\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

It\u2019s been a busy month to say the least, which makes it difficult to stay on top of industry news and trends. Luckily for you, the Progressions Monthly Reading Round-Up is here to help fill you in on what you may have missed. Below are eight interesting articles from this month. How to Weave Social Responsibility Into the Fabric of […]<\/p>\n","protected":false},"author":24,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[2896,13],"tags":[1569,2557,92,294,2668,575,41,2224,975,2663],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/7846"}],"collection":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/comments?post=7846"}],"version-history":[{"count":1,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/7846\/revisions"}],"predecessor-version":[{"id":7847,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/7846\/revisions\/7847"}],"wp:attachment":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/media?parent=7846"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/categories?post=7846"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/tags?post=7846"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}