{"id":7637,"date":"2016-12-23T08:00:59","date_gmt":"2016-12-23T13:00:59","guid":{"rendered":"http:\/\/progressions.prsa.org\/?p=7637"},"modified":"2018-08-28T12:43:16","modified_gmt":"2018-08-28T16:43:16","slug":"meet-the-living-legends-national-conference-recap","status":"publish","type":"post","link":"https:\/\/progressions.prsa.org\/index.php\/2016\/12\/23\/meet-the-living-legends-national-conference-recap\/","title":{"rendered":"Meet the Living Legends [National Conference Recap]"},"content":{"rendered":"
\"Moderator:<\/a>
Brian Price, digital marketing manager, Starwood Retail Partners; Bridget Coffing, chief communications officer, emeritus, McDonald\u2019s Corporation; Mike Fernandez, global chair of corporate and financial practice, Burson-Marsteller. Photo courtesy of Liz Skeele.<\/figcaption><\/figure>\n

Session:<\/b> Meet the Living Legends of Public Relations<\/span><\/p>\n

Presenters<\/b>: Bridget Coffing, <\/span>chief communications officer, emeritus, McDonald\u2019s Corporation;<\/span><\/p>\n

Mike Fernandez, global chair of corporate and financial practice, Burson-Marsteller; Moderator: Brian Price, digital marketing manager, Starwood Retail Partners<\/span><\/p>\n

Recap:<\/b><\/p>\n

Bridget Coffing and Mike Fernandez are two accomplished business professionals who both pushed through diversity boundaries in the workplace. Having intersected in their professional paths several times, they pushed the importance of building relationships and being able to rely on professionals that are not in your organization.<\/span><\/p>\n

Working as the CCO of McDonald’s for the last 30 years, Coffing spoke on the importance of having an influencer role on the company. Fernandez, who currently works for Cargill, also added that no two companies or cultures are alike, so we need to adapt to our surroundings and the people we are dealing with.<\/span><\/p>\n

The importance of networking and relationship building were touched on multiple times. Below are a few key concepts:<\/span><\/p>\n