{"id":7404,"date":"2016-09-16T08:00:22","date_gmt":"2016-09-16T12:00:22","guid":{"rendered":"http:\/\/progressions.prsa.org\/?p=7404"},"modified":"2018-08-09T16:09:11","modified_gmt":"2018-08-09T20:09:11","slug":"instagram-stories-how-are-our-platforms-merging","status":"publish","type":"post","link":"https:\/\/progressions.prsa.org\/index.php\/2016\/09\/16\/instagram-stories-how-are-our-platforms-merging\/","title":{"rendered":"Instagram Stories: How Are Our Platforms Merging?"},"content":{"rendered":"
\"Photo<\/a>
Photo courtesy of creativecommons.org.<\/figcaption><\/figure>\n

Snapchat stories are a great way for businesses and celebrities to give a candid look at what their products and personal lives are really like. After 24 hours, the story disappears. Recently, Instagram added a new feature where users can also post stories, which will disappear after 24 hours as well, and populate the top of users\u2019 newsfeeds. Sounds a little too similar, right? You\u2019re not the only one thinking that.<\/span><\/p>\n

Instagram CEO Kevin Systrom admits that Snapchat deserves \u201call the credit\u201d for Instagram\u2019s latest feature. In an interview with <\/span>TechCrunch<\/span><\/a> he explained, \u201cThis isn\u2019t about who invented something. This is about a format and how you take it to a network and put your own spin on it.\u201d <\/span><\/p>\n

One goal of the new feature is to attract adults who are curious about Snapchat, play with similar features and interact with an audience they already built.<\/p>\n

One concern with the new feature, and the new fad of live broadcasting day-to-day events is that people will become less and less present during these special moments. Systrom says he doesn\u2019t think this feature takes you out of the moment, though. In fact, he argues that has the opposite effect.<\/p>\n

\u201cDo you meditate at all?,\u201d he said. \u201cOne of the parts of meditation is actually being aware of your surroundings \u2026 Sometimes taking a photo, looking down at it, editing it, adding a caption, whatever, actually makes you appreciate the moment that you\u2019re in. It makes you stop and say, \u2018That sunset is beautiful.\u2019\u201d<\/p>\n

Instagram may be one of the most underutilized tools in a marketing strategy, but these tips can help your business use the new feature to your advantage.<\/p>\n

    \n
  1. Post consistently \u2014 fans are more likely to check in with a brand when they know that their content is updated often.<\/span><\/li>\n
  2. Don\u2019t post direct ads \u2014 Instagram is all about creativity. Fans are less likely to interact with a direct ad on that platform.<\/span><\/li>\n
  3. Make it fun! Keep content short and focus on visuals.<\/span><\/li>\n<\/ol>\n

    This is just the beginning of the Instagram story, and though it looks very similar to Snapchat now, it will be interesting to see how users will put their own spin on it and how the feature will evolve.<\/span><\/p>\n

    \u2014<\/span><\/p>\n

    Cayli Allen is a public relations major at Belmont University in Nashville, Tennessee, where she serves as the Chapter secretary of PRSSA and is a member of PRSSA National\u2019s Industry News Committee. She also works in the marketing department of RFD-TV and plans to go into the entertainment field. You can chat with her on Twitter: <\/span><\/i>@Cayli_Allen<\/span><\/i><\/a>.<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

    Snapchat stories are a great way for businesses and celebrities to give a candid look at what their products and personal lives are really like. After 24 hours, the story disappears. Recently, Instagram added a new feature where users can also post stories, which will disappear after 24 hours as well, and populate the top of users\u2019 newsfeeds. Sounds a […]<\/p>\n","protected":false},"author":24,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[2896,13],"tags":[2178,1440,1524,2224,552],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/7404"}],"collection":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/comments?post=7404"}],"version-history":[{"count":1,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/7404\/revisions"}],"predecessor-version":[{"id":7406,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/7404\/revisions\/7406"}],"wp:attachment":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/media?parent=7404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/categories?post=7404"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/tags?post=7404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}