{"id":7380,"date":"2016-09-01T15:30:40","date_gmt":"2016-09-01T19:30:40","guid":{"rendered":"http:\/\/progressions.prsa.org\/?p=7380"},"modified":"2018-08-11T12:36:41","modified_gmt":"2018-08-11T16:36:41","slug":"august-monthly-reading-round-up-golins-new-ceo-structure-layering-content-effectively-fall-issue-of-forum","status":"publish","type":"post","link":"https:\/\/progressions.prsa.org\/index.php\/2016\/09\/01\/august-monthly-reading-round-up-golins-new-ceo-structure-layering-content-effectively-fall-issue-of-forum\/","title":{"rendered":"August Monthly Reading Round-Up \u2014 Golin’s New CEO+ Structure, Layering Content Effectively, Fall Issue of FORUM"},"content":{"rendered":"

The fall semester is about to begin, which means it\u2019s even more difficult to find time to keep up on industry news and trends. Luckily, the Progressions Monthly Reading Round-Up has the latest news and trends in one place. Here are eight interesting articles you may have missed this month. <\/span><\/p>\n

1.\u00a0Fred Cook Moving Upstairs as Golin Opts for ‘CEO+’ Structure<\/a><\/strong><\/p>\n

Author: Steve Barrett<\/span><\/p>\n

Publication: PRWeek<\/span><\/p>\n

Golin CEO Fred Cook will be stepping down at the end of the year and replaced by three senior executives as part of the agency\u2019s new CEO+ model. Read more about the transition in this article.<\/p>\n

\"Photo<\/a>
Photo courtesy of creativecommons.org.<\/figcaption><\/figure>\n

2.\u00a0How Can PR Pros Adjust to Live-Streaming Changes?<\/a><\/strong><\/p>\n

Author: Beki Winchel<\/p>\n

Publication: PR Daily<\/p>\n

It\u2019s out with video and in with live-streaming. This article discusses way public relations professionals can adjust to these new platforms and incorporate live-streaming into their brands. <\/span><\/p>\n

3.\u00a0Content We Love: How to Win Personal Branding Gold With Press Releases<\/a><\/strong><\/p>\n

Author: Priscilla Ramirez<\/p>\n

Publication: PR Newswire<\/p>\n

Millions of people around the world tuned into the Rio 2016 Olympics this month, and public relations practitioners wrote several press releases for events, athletes, and in Ryan Lochte\u2019s case, scandals. Read this article for tips for writing a press release that will not only share company news, but also can be used as a personal branding tool. \u00a0\u00a0<\/span><\/p>\n

4.\u00a03 Keys to Layering Content Effectively<\/a><\/strong><\/p>\n

Author: Shonali Burke <\/span><\/p>\n

Publication: Shonali Burke Consulting<\/span><\/p>\n

This article reviews a recent report published by HubSpot about how people interact with content. Burke outlines three ways of layering content to consider when working on your content strategy. <\/span><\/p>\n

5.\u00a0How to Write a Cold Email to Land the Internship of Your Dreams<\/a><\/strong><\/p>\n

Author: James Mitchell<\/p>\n

Publication: Culpwrit<\/span><\/p>\n

Mitchell offers advice for writing a cold letter to a company that could help you land your dream internship or job.<\/p>\n

6.\u00a0Ways to Open Dialogue, Ease Tension During Times of Tragedy<\/a><\/strong><\/p>\n

Author: Sheila Tartaglia <\/span><\/p>\n

Publication: PRSay<\/span><\/p>\n

PRSA Leadership shines a light on addressing the tough and tragic issues of recent years. This article features advice from public relations professionals on the best ways to handle tragedy through understanding, diversity and inclusion. <\/span><\/p>\n

7.\u00a0\"Screen<\/a>Fall 2016 Issue of FORUM<\/i><\/a><\/strong><\/p>\n

Author: PRSSA Publications Team at Loyola University Chicago<\/p>\n

Publication: <\/span>FORUM<\/span><\/i><\/p>\n

The first issue of PRSSA\u2019s tri-annual newspaper publication is now available and full of articles covering interesting and relevant topics. These topics include resume advice, an introduction to the Champions for PRSSA, myths in public relations, social media management and more. Be sure to check out the two-page spread featuring 10 things you can\u2019t miss at the PRSSA 2016 National Conference.<\/span><\/p>\n

8.\u00a0Finding the Right Fit: Which Section of Public Relations Will You Call Home?<\/a><\/strong><\/p>\n

Author: Kayley Consford<\/span><\/p>\n

Publication: Progressions<\/span><\/p>\n

This month\u2019s article discusses different sections of public relations and offers advice on how to choose which section is right for you.<\/span><\/p>\n

These articles are gathered and submitted by the PRSSA National Committee, the Industry News Subcommittee and the PRSSA publications team as well as occasional contributions from members, so feel free to pass along interesting articles to the Publications Editor in Chief Krista Watson by email at <\/span>kristarwatson@gmail.com<\/span>.<\/span><\/p>\n

\u2014<\/span><\/i><\/p>\n

Krista Watson is a junior at Loyola University Chicago and the PRSSA 2016\u20132017 Publications Editor in Chief. Follow her on Twitter<\/span><\/i> @watson_krista<\/span><\/i><\/a> or connect on<\/span><\/i> LinkedIn<\/span><\/i><\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

The fall semester is about to begin, which means it\u2019s even more difficult to find time to keep up on industry news and trends. Luckily, the Progressions Monthly Reading Round-Up has the latest news and trends in one place. Here are eight interesting articles you may have missed this month. 1.\u00a0Fred Cook Moving Upstairs as Golin Opts for ‘CEO+’ Structure […]<\/p>\n","protected":false},"author":24,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[2896],"tags":[33,189,589,1185,2568,2222,2196,2562],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/7380"}],"collection":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/comments?post=7380"}],"version-history":[{"count":3,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/7380\/revisions"}],"predecessor-version":[{"id":7385,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/7380\/revisions\/7385"}],"wp:attachment":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/media?parent=7380"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/categories?post=7380"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/tags?post=7380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}