{"id":7286,"date":"2016-08-12T08:00:30","date_gmt":"2016-08-12T12:00:30","guid":{"rendered":"http:\/\/progressions.prsa.org\/?p=7286"},"modified":"2018-08-09T16:09:46","modified_gmt":"2018-08-09T20:09:46","slug":"5-things-pr-pros-can-learn-from-the-national-conventions","status":"publish","type":"post","link":"https:\/\/progressions.prsa.org\/index.php\/2016\/08\/12\/5-things-pr-pros-can-learn-from-the-national-conventions\/","title":{"rendered":"5 Things PR Pros Can Learn From the National Conventions"},"content":{"rendered":"<p>You may have seen #DNCinPhilly or #RNCinCLE while scrolling through your Twitter feed in the last few weeks and wondered, \u201cWhat are the national conventions event about?\u201d A national convention is an event where each political party nominates a presidential candidate and vice presidential candidate. Delegates from each state attend the convention and cast a vote for the candidates and policies they would like to see their party carry out.<\/p>\n<p>The 2016 national conventions have been recognized as the most watched and shared conventions of all time. So what can public relations professionals learn from the national conventions? Here are some key takeaways from this year\u2019s conventions:<\/p>\n<div class=\"getty embed image\" style=\"background-color:#fff;display:inline-block;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;color:#a7a7a7;font-size:11px;width:100%;max-width:594px;\">\n<div style=\"padding:0;margin:0;text-align:left;\"><a href=\"http:\/\/www.gettyimages.com\/detail\/584453860\" target=\"_blank\" style=\"color:#a7a7a7;text-decoration:none;font-weight:normal !important;border:none;display:inline-block;\">Embed from Getty Images<\/a><\/div>\n<div style=\"overflow:hidden;position:relative;height:0;padding:66.498316% 0 0 0;width:100%;\"><iframe loading=\"lazy\" src=\"\/\/embed.gettyimages.com\/embed\/584453860?et=1jw5V2mZRZdCOi-bJN7u-w&#038;viewMoreLink=on&#038;sig=tSHYe5tEQB7YE9wZuq79W20LgNxOlmxgYei8qiOF4UI=&#038;caption=true\" width=\"594\" height=\"395\" scrolling=\"no\" frameborder=\"0\" style=\"display:inline-block;position:absolute;top:0;left:0;width:100%;height:100%;margin:0;\"><\/iframe><\/div>\n<p style=\"margin:0;\">\n<\/div>\n<p><strong>1. An extra set of eyes can make a difference.<\/strong><br \/>\nWith Melania Trump\u2019s plagiarized speech in mind, it is important to always take time to proofread your work. A fresh set of eyes on your writing can help detect errors, and in this case could have helped prevent plagiarism.<\/p>\n<p><strong>2. Always have a crisis plan in place.<\/strong><br \/>\nTed Cruz\u2019s speech urging people to vote against Donald Trump was unexpected, but Trump\u2019s campaign team managed the situation quickly and efficiently. Although you cannot control every event and some things might be unavoidable, it is important to have a crisis plan in place to minimize impact. A crisis plan will help with damage control and lay out the next steps so you and your team can be prepared.<\/p>\n<p><strong>3. Digital media training is a must.<\/strong><br \/>\nYoung people became part of the conversation during this convention because of the election\u2019s lively presence on Twitter. Both parties\u2019 candidates have taken their thoughts to Twitter, sharing content regularly. Public relations professional must train their representative to think about what they share on major social media and traditional platforms in order to maintain consistent messaging and tone.<\/p>\n<p><strong>4. Keep things concise.<\/strong><br \/>\nHillary\u2019s consistent \u201cI\u2019m with Her\u201d campaign has been successful partly because of the short and concise messaging it brings. Always focus on getting your message across in a concise and simple way to avoid misinterpretation and controversy.<\/p>\n<p><strong>5. Get to know your representative.<\/strong><br \/>\nThe Hillary Clinton email scandal taught us all a lesson: always get to know your representative\u2019s present and past to predict possible conflicts and create an effective plan to handle such conflicts. Getting to know your representative will also help uncover positive character qualities that you may want to to emphasize and focus on.<\/p>\n<p>\u2014<\/p>\n<p><i><span style=\"font-weight: 400;\">Yara Ismail is a junior studying public relations and advertising at DePaul University in Chicago. She is a member of the PRSSA Industry News Subcommittee and the vice president of professional development for DePaul&#8217;s Chapter. Follow her on twitter<\/span><\/i><a href=\"https:\/\/twitter.com\/YaraIsmail_\"><i><span style=\"font-weight: 400;\"> @YaraIsmail_<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> or on<\/span><\/i><a href=\"https:\/\/www.linkedin.com\/in\/yaraismail\"><i><span style=\"font-weight: 400;\"> LinkedIn<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">.<\/span><\/i><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>You may have seen #DNCinPhilly or #RNCinCLE while scrolling through your Twitter feed in the last few weeks and wondered, \u201cWhat are the national conventions event about?\u201d A national convention is an event where each political party nominates a presidential candidate and vice presidential candidate. Delegates from each state attend the convention and cast a vote for the candidates and [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":24,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[2896],"tags":[2191,924,2546,2545,2544],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/7286"}],"collection":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/comments?post=7286"}],"version-history":[{"count":5,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/7286\/revisions"}],"predecessor-version":[{"id":7292,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/7286\/revisions\/7292"}],"wp:attachment":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/media?parent=7286"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/categories?post=7286"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/tags?post=7286"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}