{"id":7135,"date":"2016-07-01T14:14:56","date_gmt":"2016-07-01T18:14:56","guid":{"rendered":"http:\/\/progressions.prsa.org\/?p=7135"},"modified":"2018-08-11T12:37:58","modified_gmt":"2018-08-11T16:37:58","slug":"june-monthly-reading-round-up","status":"publish","type":"post","link":"https:\/\/progressions.prsa.org\/index.php\/2016\/07\/01\/june-monthly-reading-round-up\/","title":{"rendered":"June Monthly Reading Round-Up \u2014 A Letter to Public Relations Students, How to Pitch Better Brand Stories, Rules of Job Reference Etiquette"},"content":{"rendered":"

Another month has flown by and so have many of the headlines we\u2019ve read. Between jobs, internships, activities and relaxing, it\u2019s easy to fall behind on industry-related news and trends. Here are eight interesting articles you may have missed this month.<\/span><\/p>\n

\"Photo<\/a>
Photo courtesy of pexels.com.<\/figcaption><\/figure>\n

1.\u00a0A letter to public relations students<\/a><\/strong><\/p>\n

Author: Gary Bridgens <\/span><\/p>\n

Publication: PR Daily<\/p>\n

Former PRSSA National Vice President of Chapter Development Gary Bridgens shares his thoughts in a letter to public relations students about why you should fully immerse yourself in learning about the profession.<\/span><\/p>\n

2.\u00a04 Misconceptions About Personal Branding You Need to Abandon Right Now<\/a><\/strong><\/p>\n

Author: Erica Breuer<\/p>\n

Publication: The Daily Muse<\/p>\n

Building a personal brand takes time, effort and dedication. This article discusses four common misconceptions about personal branding, why you should stop believing them and how to build a brand that stands out. <\/span><\/p>\n

3.\u00a0The Habits of the Most Successful Networkers<\/a><\/strong><\/p>\n

Author: Laura Vanderkam<\/span><\/p>\n

Publication: Fast Company<\/p>\n

It\u2019s no secret that networking is essential for success in the public relations industry. Here are four habits that the most successful networkers have. \u00a0<\/span><\/p>\n

\"Courtesy<\/a>
Courtesy of giphy.com.<\/figcaption><\/figure>\n

4.\u00a0Adding It All Up: Why \u2018I Hate Math\u2019 Needs to Be Removed From the PR Lexicon<\/a><\/strong><\/p>\n

Author: James R. Jaye, APR<\/span><\/p>\n

Publication: PRSay<\/p>\n

Communications skills with math and financial proficiency is a combination every public relations professional should master. This article offers advice about how to embrace numbers and stop hating them.<\/p>\n

5.\u00a0How to Pitch Better Brand Stories<\/a><\/strong><\/p>\n

Author: Christina Nicholson<\/p>\n

Publication: Cision<\/span><\/p>\n

When pitching your brand, you want a story that is newsworthy and will get your brand some earned media. This article outlines three E\u2019s that will help you determine if a story is newsworthy.<\/span><\/p>\n

6.\u00a0The 5 Golden Rules of Job Reference Etiquette<\/a><\/strong><\/p>\n

Author: Ron Culp<\/span><\/p>\n

Publication: Culpwrit<\/p>\n

When asking for job reference letters, Jeff Shane of Allison & Taylor suggests following these five rules to enhance your chances of receiving a reference letter.<\/span><\/p>\n

\"Courtesy<\/a>
Courtesy of giphy.com.<\/figcaption><\/figure>\n

7.\u00a0How and Why the \u2018Big Six\u2019 Got Behind the UN Goals with Common Ground Alliance<\/a><\/strong><\/p>\n

Author: Steve Barrett and Sam Burne James<\/span><\/p>\n

Publication: PRWeek<\/p>\n

The world\u2019s six largest marketing communications holding groups \u2014 Dentsu, Havas, IPG, Omnicom, Publicis Groupe and WPP \u2014 will launch global campaigns on the UN\u2019s Sustainable Development Goals. Read this article to find out why and how they plan to do this.<\/p>\n

8.\u00a0#ThisIsPublicRelations: A Still Evolving Definition<\/a><\/b><\/p>\n

Author: Ron Culp<\/span><\/p>\n

Publication: Progressions<\/span><\/p>\n

New to the Monthly Reading Round-Up is the Article of the Month. This is the Progressions article that received the most views for the month that you might have missed.<\/span><\/p>\n

This month\u2019s article features industry professionals, including Fred Cook, Richard Edelman and Lisa Ryan, sharing their definition of public relations as well as Ron Culp sharing his own definition. <\/span><\/p>\n

These articles are gathered and submitted by the PRSSA National Committee and the PRSSA publications team as well as occasional contributions from members, so feel free to pass along interesting articles to the Publications Editor in Chief Krista Watson by email at <\/span>kristarwatson@gmail.com<\/span><\/a>. <\/span><\/p>\n

\u2014<\/span><\/i><\/p>\n

Krista Watson is a junior at Loyola University Chicago and the PRSSA 2016\u20132017 Publications Editor in Chief. Follow her on Twitter <\/span><\/i>@watson_krista<\/span><\/i><\/a> or connect on <\/span><\/i>LinkedIn<\/span><\/i><\/a>. <\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

Another month has flown by and so have many of the headlines we\u2019ve read. Between jobs, internships, activities and relaxing, it\u2019s easy to fall behind on industry-related news and trends. Here are eight interesting articles you may have missed this month. 1.\u00a0A letter to public relations students Author: Gary Bridgens Publication: PR Daily Former PRSSA National Vice President of Chapter […]<\/p>\n","protected":false},"author":24,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[2896],"tags":[2527,587,2528,2526,75,301,2252,40],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/7135"}],"collection":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/comments?post=7135"}],"version-history":[{"count":9,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/7135\/revisions"}],"predecessor-version":[{"id":7160,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/7135\/revisions\/7160"}],"wp:attachment":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/media?parent=7135"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/categories?post=7135"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/tags?post=7135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}