{"id":7006,"date":"2016-05-31T11:00:24","date_gmt":"2016-05-31T15:00:24","guid":{"rendered":"http:\/\/progressions.prsa.org\/?p=7006"},"modified":"2018-08-11T12:38:55","modified_gmt":"2018-08-11T16:38:55","slug":"may-monthly-reading-round-up-happy-chewbacca-ethical-decision-making-transitioning-from-intern-to-full-time","status":"publish","type":"post","link":"https:\/\/progressions.prsa.org\/index.php\/2016\/05\/31\/may-monthly-reading-round-up-happy-chewbacca-ethical-decision-making-transitioning-from-intern-to-full-time\/","title":{"rendered":"May Monthly Reading Round-Up \u2014 Happy Chewbacca, Ethical Decision-Making, Transitioning from Intern to Full-Time"},"content":{"rendered":"

Summer is right around the corner. Chapters are transitioning; graduates are job hunting and others are planning summer vacations, leaving little time to catch up on industry news and trends. The Progressions Monthly Reading Round-Up is here to help. Below are eight interesting articles you may have missed this month:<\/span><\/p>\n

\"Courtesy<\/a>
Courtesy of giphy.com.<\/figcaption><\/figure>\n

1.\u00a0Achieve Success in Communications With These Behaviors<\/a><\/strong><\/p>\n

Author: Andrew Pelletier<\/p>\n

Publication: Spin Sucks<\/span><\/p>\n

In a constantly evolving industry, several factors contribute to achieving success in public relations. This article outlines six behaviors that top communications professionals embrace. <\/span><\/p>\n

2.\u00a0The Benefits of Earning Your APR<\/a><\/strong><\/p>\n

Author: Sheila Tartaglia<\/span><\/p>\n

Publication: PRSay <\/span><\/p>\n

This article features an interview with Ken Hunter, APR, discussing the importance of earning an APR (Accreditation in Public Relations) as a public relations professional. <\/span><\/p>\n

\"Courtesy<\/a>
Courtesy of giphy.com.<\/figcaption><\/figure>\n

3.\u00a0Kohl’s Capitalizes on Viral ‘Happy Chewbacca’ Facebook Video<\/a><\/strong><\/p>\n

Author: Beki Winchel<\/span><\/p>\n

Publication: PR Daily<\/span><\/p>\n

A Kohl\u2019s shopper posted a Facebook video of herself wearing a Star Wars Chewbacca mask that went viral. Kohl\u2019s responded to the video by sending a team with Star Wars merchandise to the shopper\u2019s home that generated even more buzz.<\/span><\/p>\n

4.\u00a0Ethical Decision-Making: The ‘Necessary Skill’<\/a><\/strong><\/p>\n

Author: Dick Martin<\/span><\/p>\n

Publication: Culpwrit<\/span><\/p>\n

Dick Martin, co-author of <\/span>Public Relations Ethics: How To Practice PR Without Losing Your Soul<\/span><\/a> and former chief communications officer at AT&T, reflects on the importance of ethical practice in public relations.<\/span><\/p>\n

\"Courtesy<\/a>
Courtesy of giphy.com.<\/figcaption><\/figure>\n

5.\u00a06 Common Phrases of a #PRSSbAe<\/a><\/strong><\/p>\n

Author: Erica Everett<\/span><\/p>\n

Publication: Global Girl in a PR World <\/span><\/p>\n

As a member of PRSSA, it\u2019s likely that you\u2019ve heard the phrase \u201cPRSSbAe,\u201d whether it be at a national event, during a monthly Twitter chat or in a local Chapter meeting. This article lists six more popular phrases that PRSSA members are familiar with. <\/span><\/p>\n

6.\u00a0From Intern to Full-Time<\/a><\/strong><\/p>\n

Author: Jessica Noonan<\/span><\/p>\n

Publication: The Edge<\/span><\/p>\n

It\u2019s graduation season, and college seniors are entering the \u201creal world\u201d after landing their first job. This article offers tips on how to turn your part-time internship into full-time employment.<\/span><\/p>\n

7.\u00a06 Tips for Writing Press Releases People Care About<\/a><\/strong><\/p>\n

Author: Danielle Capriato<\/span><\/p>\n

Publication: PR Newswire<\/p>\n

Writing press releases is a skill that all public relations professionals need to master. It\u2019s important to determine what story you\u2019re going to tell by asking yourself common questions to perfect your press release before sending it out. <\/span><\/p>\n

8.\u00a0Testing Loyalties: When Brands Take a Stand<\/a><\/strong><\/p>\n

Author: Drew Pendleton<\/span><\/p>\n

Publication: Progressions<\/p>\n

This article discusses the concept of corporate social responsibility and how major brands, such as Uber and Apple, respond in times of conflict.<\/p>\n

These articles are gathered and submitted by the PRSSA National Committee and the PRSSA publications team as well as occasional contributions from members, so feel free to pass along interesting articles to the incoming Publications Editor in Chief Krista Watson by email at <\/span>kristarwatson@gmail.com<\/span><\/a>. <\/span><\/p>\n

\u2014<\/span><\/i><\/p>\n

Krista Watson is a junior at Loyola University Chicago and the PRSSA 2016\u20132017 Publications Editor in Chief. Follow her on Twitter <\/span><\/i>@watson_krista<\/span><\/i><\/a> or connect on <\/span><\/i>LinkedIn<\/span><\/i><\/a>. <\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

Summer is right around the corner. Chapters are transitioning; graduates are job hunting and others are planning summer vacations, leaving little time to catch up on industry news and trends. The Progressions Monthly Reading Round-Up is here to help. Below are eight interesting articles you may have missed this month: 1.\u00a0Achieve Success in Communications With These Behaviors Author: Andrew Pelletier […]<\/p>\n","protected":false},"author":23,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[2896],"tags":[2316,2507,213,60,1568,28,2509,1823,920,40,2508,30],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/7006"}],"collection":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/comments?post=7006"}],"version-history":[{"count":5,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/7006\/revisions"}],"predecessor-version":[{"id":7013,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/7006\/revisions\/7013"}],"wp:attachment":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/media?parent=7006"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/categories?post=7006"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/tags?post=7006"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}