{"id":6894,"date":"2016-03-28T21:59:46","date_gmt":"2016-03-29T01:59:46","guid":{"rendered":"http:\/\/progressions.prsa.org\/?p=6894"},"modified":"2018-08-11T12:42:31","modified_gmt":"2018-08-11T16:42:31","slug":"hire-for-attitude-and-train-for-skill-national-assembly-recap","status":"publish","type":"post","link":"https:\/\/progressions.prsa.org\/index.php\/2016\/03\/28\/hire-for-attitude-and-train-for-skill-national-assembly-recap\/","title":{"rendered":"Hire for Attitude and Train for Skill [National Assembly Recap]"},"content":{"rendered":"
\"Frattarole<\/a>
Frattarole with King in Austin at the PRSSA 2016 National Assembly.<\/figcaption><\/figure>\n

Event: <\/b>PRSSA 2016 National Assembly Friday Keynote<\/span><\/p>\n

Presenter: <\/b>Brandy King, Southwest Airlines, \u201cCommunications Director\u201d<\/span><\/p>\n

Recap:<\/b> Brandy King double majored in political science and communication at Texas State University, and started her career as a TV producer for a television station in Dallas. She did not originally study or practice public relations. She currently is a mom of three boys and claims to be an \u201caverage\u201d dancer. <\/span><\/p>\n

At a very young age, King learned the value of job stability and became confident in the communication industry. Going outside of her comfort zone, King decided to explore public relations and applied for a job at Southwest Airlines. As the communications director, King focuses on communicating to internal and external audiences. She strives to provide the best customer service among all other airlines. In the beginning of her career at Southwest, social media was not present. Now employees monitor social media and the conversations people are having on different social media platforms 24\/7.<\/span><\/p>\n

Takeaways:<\/b><\/p>\n