{"id":6870,"date":"2016-03-21T22:00:04","date_gmt":"2016-03-22T02:00:04","guid":{"rendered":"http:\/\/progressions.prsa.org\/?p=6870"},"modified":"2018-08-11T12:42:44","modified_gmt":"2018-08-11T16:42:44","slug":"leadership-language-finding-your-professional-voice-national-assembly-recap","status":"publish","type":"post","link":"https:\/\/progressions.prsa.org\/index.php\/2016\/03\/21\/leadership-language-finding-your-professional-voice-national-assembly-recap\/","title":{"rendered":"Leadership Language: Finding Your Professional Voice [National Assembly Recap]"},"content":{"rendered":"

Event:<\/b> Leadership Language: Finding Your Professional Voice<\/span><\/p>\n

Presenters:<\/b> Don K. Egle, MBA, APR, ABC, PRSSA National Professional Adviser, vice president for marketing and communications and chief marketing officer, LeTourneau University <\/span><\/p>\n

Kelly Davis, APR, public relations director, Riggs Partners <\/span><\/p>\n

Emma Finkbeiner, PRSSA 2015\u20132016 National Publications Editor in Chief <\/span><\/p>\n

Nolan Miles, PRSSA 2015\u20132016 National vice president of public relations<\/span><\/p>\n

Recap: <\/b>What is a personal brand?<\/span><\/p>\n

\"Courtesy<\/a>
Courtesy of Creative Commons.<\/figcaption><\/figure>\n

While the definition of a personal brand can be as unique to the individual as their actual brand, Don Egle defined a personal brand as \u201ca promise that you keep.\u201d<\/p>\n

Egle said students should ask themselves two questions: What promise are you making? And how can you keep that promise? Egle said that finding your personal brand is just as important as your professional brand. If you succeed in your personal brand, you\u2019ll succeed professionally as well. Living a life of integrity, sincerity and character is the way to succeed in your personal brand.<\/span><\/p>\n

Kelly Davis also offered her advice on building a personal brand. She said to be mindful and smart when applying for jobs. Be sure that the company culture fits you and your personal brand. She encouraged session attendees to ask themselves two questions before applying for jobs: Where do you fit into that culture? What can you bring to the table? <\/span><\/p>\n

\u201cBranding isn\u2019t just about getting your first job. It\u2019s about getting your second, your third and so on,\u201d Davis said. <\/span><\/p>\n

Takeaways: <\/b><\/p>\n