{"id":6619,"date":"2015-12-28T11:00:32","date_gmt":"2015-12-28T16:00:32","guid":{"rendered":"http:\/\/progressions.prsa.org\/?p=6619"},"modified":"2018-08-08T12:26:08","modified_gmt":"2018-08-08T16:26:08","slug":"communication-that-drives-business-results-national-conference-session-recap","status":"publish","type":"post","link":"https:\/\/progressions.prsa.org\/index.php\/2015\/12\/28\/communication-that-drives-business-results-national-conference-session-recap\/","title":{"rendered":"Communication that Drives Business Results [National Conference Session Recap]"},"content":{"rendered":"<p><b><a href=\"http:\/\/progressions.prsa.org\/wp-content\/uploads\/2015\/12\/strategy.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-6620\" src=\"http:\/\/progressions.prsa.org\/wp-content\/uploads\/2015\/12\/strategy-300x150.jpg\" alt=\"strategy\" width=\"360\" height=\"180\" srcset=\"https:\/\/progressions.prsa.org\/wp-content\/uploads\/2015\/12\/strategy-300x150.jpg 300w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2015\/12\/strategy-100x50.jpg 100w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2015\/12\/strategy-200x100.jpg 200w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2015\/12\/strategy.jpg 443w\" sizes=\"(max-width: 360px) 100vw, 360px\" \/><\/a><\/b><b>Event: <\/b><span style=\"font-weight: 400;\">The Blueprint: Corporate Communications<\/span><\/p>\n<p><b>Presenter: <\/b><span style=\"font-weight: 400;\">Carolyn Markey, Patrick Hernandez, Juli Huston-Rough and Courtney Moats from General Motors<\/span><\/p>\n<p><b>Recap: <\/b><span style=\"font-weight: 400;\">Carolyn Markey started the session by introducing corporate communications as a function that drives business results. It is key to how employees, customers, stakeholders and the public see the company. Corporate communications includes employee communication, executive communication, speech writing, social media and brand communication. General Motors has \u00a0their own marketing and brand communications departments and partners with about 12 public relations agencies to ensure effective messaging.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After the initial presentation, Markey introduced the panel that offered various levels of experience ranging from one year to 15. Each talked about their experiences working with the company and answered questions from the audience. When asked what one of the lessons learned when General Motors filed for bankruptcy, Huston-Rough said that as the community rallied around them, they learned the power of relationships and how to leverage them when necessary. Each panelist took the time to explain why they enjoyed working in a corporate setting, which included access to bigger budgets, deep understanding of the industry they work in, being a trusted advisor of senior leaders and the ability to learn new areas of the company.<\/span><\/p>\n<p><b>Takeaways:<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">Corporate communications drives business results.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">Working in corporate communications will give you a deeper understanding of an industry than working at \u00a0 \u00a0 \u00a0an agency.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">When working with agencies, create a partnership built on trust and respect.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">_____<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Carly Owens is a senior at California State Polytechnic University, Pomona, studying communication with an emphasis in public relations. She loves the art of storytelling and looks forward to a career based around that. Connect with her on<\/span><\/i> <a href=\"https:\/\/www.linkedin.com\/in\/carlyowens\"><i><span style=\"font-weight: 400;\">LinkedIn<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">, or follow her on Twitter <\/span><\/i><a href=\"https:\/\/twitter.com\/magicalcarly\"><i><span style=\"font-weight: 400;\">@magicalcarly<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">.<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Event: The Blueprint: Corporate Communications Presenter: Carolyn Markey, Patrick Hernandez, Juli Huston-Rough and Courtney Moats from General Motors Recap: Carolyn Markey started the session by introducing corporate communications as a function that drives business results. It is key to how employees, customers, stakeholders and the public see the company. Corporate communications includes employee communication, executive communication, speech writing, social media [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":23,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[2895],"tags":[2108,2156,527,1331,2335,2219,2319],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/6619"}],"collection":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/comments?post=6619"}],"version-history":[{"count":6,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/6619\/revisions"}],"predecessor-version":[{"id":6626,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/6619\/revisions\/6626"}],"wp:attachment":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/media?parent=6619"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/categories?post=6619"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/tags?post=6619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}