{"id":6506,"date":"2015-11-11T23:08:26","date_gmt":"2015-11-12T04:08:26","guid":{"rendered":"http:\/\/progressions.prsa.org\/?p=6506"},"modified":"2018-08-08T12:26:54","modified_gmt":"2018-08-08T16:26:54","slug":"big-dreams-small-programs-creating-high-quality-public-relations-experiences-with-limited-resources-national-conference-session-recap","status":"publish","type":"post","link":"https:\/\/progressions.prsa.org\/index.php\/2015\/11\/11\/big-dreams-small-programs-creating-high-quality-public-relations-experiences-with-limited-resources-national-conference-session-recap\/","title":{"rendered":"Big Dreams, Small Programs: Creating High Quality Public Relations Experiences with Limited Resources [National Conference Session Recap]"},"content":{"rendered":"
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The Drake University PRSSA Chapter not only highlighted the importance of fundraising in their session, but also active members who help volunteer at events.<\/figcaption><\/figure>\n

Session:<\/b> Big Dreams, Small Programs: Creating High Quality Public Relations Experiences with Limited Resources<\/span><\/p>\n

Presenters:<\/b> Drake University\u2019s PRSSA Chapter<\/span><\/p>\n

Megan Johns, Communication Chair<\/span><\/p>\n

Madison McConnell, Events Chair<\/span><\/p>\n

Kelly Marble, Vice President<\/span><\/p>\n

Recap:<\/b> Drake University\u2019s Chapter Development Session on big dreams and small programs covered how Chapters can create meaningful experiences on a small budget. Megan, Madison and Kelly educated the audience on various opportunities for Chapters to host programming with limited resources. The presentation covered topics such as creative fundraising, motivating members and leveraging professional networks.<\/span><\/p>\n

In order to develop creative fundraising, Drake University suggested that Chapters think creatively by differentiating themselves, targeting alumni by reaching out through social media, alumni offices and their sponsor PRSA Chapter and cutting through the noise. To motivate members, one presenter said \u201cthe biggest success we have is word of mouth from current members.\u201d Some suggested events including a crisis simulation, media pitching and community partnerships. Leveraging professional networks is something Drake PRSSA does by creating a Facebook group, hosting a public relations week and hosting a Regional Conference.<\/span><\/p>\n

Takeaways:<\/b><\/p>\n