{"id":6487,"date":"2015-10-31T11:00:37","date_gmt":"2015-10-31T15:00:37","guid":{"rendered":"http:\/\/progressions.prsa.org\/?p=6487"},"modified":"2018-08-11T12:41:05","modified_gmt":"2018-08-11T16:41:05","slug":"october-monthly-reading-round-up-the-future-of-pr-emotions-and-advertising-prssa-2015-national-conference","status":"publish","type":"post","link":"https:\/\/progressions.prsa.org\/index.php\/2015\/10\/31\/october-monthly-reading-round-up-the-future-of-pr-emotions-and-advertising-prssa-2015-national-conference\/","title":{"rendered":"October Monthly Reading Round-Up: The Future of PR, Emotions and Advertising, PRSSA 2015 National Conference"},"content":{"rendered":"

October is over and November is upon us. This means a few things: the <\/span>PRSSA 2015 National Conference<\/span><\/a> is almost here, we\u2019re over the hump of the fall semester and a whole month of relevant articles has passed. But the Progressions Monthly Reading Round-Up is here to help. Below are eight interesting articles you may have missed:<\/span><\/p>\n

\"Online_Survey_Icon_or_logo.svg\"<\/a>1.\u00a0RIP press releases, hello integration…and goodbye \u2018PR\u2019? Welcome to the future of our industry<\/a><\/strong><\/span><\/p>\n

Author: John Harrington<\/span><\/p>\n

Publication: PR Week<\/span><\/p>\n

The public relations industry is an ever changing industry as technology and media also evolve. What will this field look like in another 15 years? Harrington attempts to answer that question by analyzing a survey conducted by PR Week and YouGov.<\/span><\/p>\n

2.\u00a0Public Relations Rules to Follow from A to Z<\/a><\/strong><\/p>\n

Author: Nora Leary<\/span><\/p>\n

Publication: Business 2 Community<\/span><\/p>\n

From \u201cbefore you reach out\u201d to the media to \u201cwhen the reporter is just not that into you,\u201d Leary gives rules of thumb literally beginning at A and ending at Z for public relations practitioners. <\/span><\/p>\n

3.\u00a0Why Millennials Keep Dumping You: An Open Letter to Management<\/a><\/strong><\/p>\n

Author: Lisa Earle McLeod and Elizabeth McLeod<\/span><\/p>\n

Publication: Forbes<\/span><\/p>\n

Check out this letter written by a Millennial to management about how to better manage and inspire this generation, which makes up 35 percent of the workforce. <\/span><\/p>\n

4.\u00a03 ways PR pros can change a reporter\u2019s \u201cno\u201d into a \u201cyes\u201d<\/a><\/strong><\/p>\n

Author: Tara Parsell<\/span><\/p>\n

Publication: Ragan\u2019s PR Daily<\/span><\/p>\n

This author offers a few simple tips to engage reporters that keep saying \u201cno\u201d to your pitches. Turns out, a little steadfastness and consistency go a long way.<\/span><\/p>\n

5.\u00a0Emotions and Advertising: How We Connect to Brands<\/a><\/strong><\/p>\n

Author: Kelly Fong<\/span><\/p>\n

Publication: PR Newser<\/span><\/p>\n

In this article, Fong explores how some ads go viral and others don\u2019t based on their ability to connect to an audience\u2019s emotions. Companies doing it right? Apple, Coca-Cola and Doritos to name a few. <\/span><\/p>\n

6.\u00a0Now Is Best Time of Year to Search for a Job<\/a><\/strong><\/p>\n

Author: Ron Culp<\/span><\/p>\n

Publication: Culpwrit<\/span><\/p>\n

If you\u2019re graduating this year, read this article. According to a study done by Allison & Taylor, a reference checking firm, the best times to apply for a job are between September and Thanksgiving and between January and April.<\/p>\n

7.\u00a0The Detox: 5 Stages of Transitioning from Agency Life to In-House PR<\/a><\/strong><\/p>\n

Author: Tyson Olcott<\/span><\/p>\n

Publication: PR Newser<\/span><\/p>\n

It has been said that it\u2019s easier to go from in-house public relations to agency public relations than the other way around. However, if you do end up choosing the harder route, this article can help you complete your \u201cagency cleanse\u201d before you start your new in-house job. <\/span><\/p>\n

\"250<\/a>8.\u00a0National Conference Twitter Chat: Leaving a Lasting Impression<\/a><\/strong><\/span><\/p>\n

Author: Emma Finkbeiner<\/span><\/p>\n

Publication: Progressions<\/span><\/p>\n

If you\u2019re attending the PRSSA 2015 National Conference and you missed the Twitter chat held on Tuesday Oct. 28, check out this recap. It was co-hosted by the National Conference Committee and filled with tips for making the right impression at this National event. <\/span><\/p>\n

These articles are gathered and submitted by the PRSSA National Committee and the PRSSA publications team as well as occasional contributions from members, so feel free to pass along interesting articles to Emma Finkbeiner by email at emfinky@gmail.com.<\/span><\/p>\n

\u2014<\/span><\/p>\n

Emma Finkbeiner is the PRSSA 2015\u20132016 publications editor in chief. She attends Northern Michigan University and was a former editor in chief of the student newspaper The North Wind. Connect with her on Twitter <\/span><\/i>@efink101 <\/span><\/i><\/a>or <\/span><\/i>LinkedIn.<\/span><\/i><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

October is over and November is upon us. This means a few things: the PRSSA 2015 National Conference is almost here, we\u2019re over the hump of the fall semester and a whole month of relevant articles has passed. But the Progressions Monthly Reading Round-Up is here to help. Below are eight interesting articles you may have missed: 1.\u00a0RIP press releases, […]<\/p>\n","protected":false},"author":23,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[2896],"tags":[67,35,128,136,2333,2334,294,2184,2202,1418,2332,18,161],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/6487"}],"collection":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/comments?post=6487"}],"version-history":[{"count":3,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/6487\/revisions"}],"predecessor-version":[{"id":6492,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/6487\/revisions\/6492"}],"wp:attachment":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/media?parent=6487"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/categories?post=6487"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/tags?post=6487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}