{"id":6382,"date":"2015-09-30T20:30:42","date_gmt":"2015-10-01T00:30:42","guid":{"rendered":"http:\/\/progressions.prsa.org\/?p=6382"},"modified":"2018-08-11T12:41:18","modified_gmt":"2018-08-11T16:41:18","slug":"september-monthly-reading-round-up-pr-lessons-from-drake-and-chipotle-every-day-ethics-an-epic-list-of-useless-words","status":"publish","type":"post","link":"https:\/\/progressions.prsa.org\/index.php\/2015\/09\/30\/september-monthly-reading-round-up-pr-lessons-from-drake-and-chipotle-every-day-ethics-an-epic-list-of-useless-words\/","title":{"rendered":"September Monthly Reading Round-Up \u2014 PR Lessons from Drake and Chipotle, Every Day Ethics, An Epic List of Useless Words"},"content":{"rendered":"

September flew by in a blur and we\u2019re venturing deeper into the fall semester. October is near but never fear, the Progressions Monthly Reading Round-Up is here. Below are eight interesting articles you may have missed:<\/span><\/p>\n

1.\u00a03 PR Lesson<\/strong>s From The Brand Attack On Chipotle<\/a>\"8334735046_f22284e166_b\"<\/a><\/strong><\/p>\n

Author: Jonathan Salem Baskin<\/span><\/p>\n

Publication: Forbes<\/span><\/p>\n

What do you do when a non-profit group with private, secret donors attacks your company\u2019s health and environmental claims? Baskin explains in his article saying, \u201c<\/span>The only real defense against such attacks is to <\/span>ensure that your brand position accommodates as many contrarian facts as it relies on favorable ones<\/span><\/a>.\u201d Read on for more nuggets of wisdom.<\/span><\/p>\n

2.\u00a0The Importance of a PR Internship (Plus: How To Cultivate a Mentor)<\/a><\/strong><\/p>\n

Author: Courtney Lukitsch<\/span><\/p>\n

Publication: PR Newser<\/span><\/p>\n

This article is a two-for-one touching on how to score a great internship and why. As well as the steps to gaining a talented mentor after the experience is over. <\/span><\/p>\n

3.\u00a06 Things Public Relations Pros Can Learn From Drake<\/a>\"Drake_at_Bun-B_Concert_2011\"<\/a><\/strong><\/p>\n

Author: Ronn Torossian<\/span><\/p>\n

Publication: Business 2 Community<\/span><\/p>\n

With such a humorous title, how could you not read this one? And by the end of the article, you actually have learned a thing or two, such as the importance of challenging yourself and surrounding yourself with hard working people. Thanks, Drake.<\/span><\/p>\n

4.\u00a0Why Join a PRSA Chapter?<\/a><\/strong><\/p>\n

Author: Courtney L. Anderson<\/span><\/p>\n

Publication: ComPRehension<\/span><\/p>\n

Sooner than later, December will be upon us and though it may seem far away, May will follow faster than we anticipate. Those two months signal graduation for many. For those moving on to a professional career, don\u2019t forget that PRSA is the next step in your professional development In this article Anderson explains the opportunities PRSA offers professionally and personally. <\/span><\/p>\n

5.\u00a0The Epic List of Useless Words and Phrases (Continued<\/a>)<\/strong><\/p>\n

Author: Diane Schwartz<\/span><\/p>\n

Publication: The PR News Blog<\/span><\/p>\n

Cliches: we\u2019re all guilty of using them as a \u201ccommunication shortcut\u201d Schwartz says. But here is a list of the ones we should really try to avoid. How many of these phrases have you said lately? <\/span><\/p>\n

6.\u00a03 Ways Living Abroad Improves Your Own Communication Skills<\/a><\/strong><\/p>\n

Author: Robert Windon<\/span><\/p>\n

Publication: Culpwrit<\/span><\/p>\n

During college, many students try to take advantage \u00a0of the studying abroad opportunity. But even if you did not study abroad in college, that doesn’t mean you can\u2019t ever live abroad. Windon did it with two children in tow and explains how the experience has armed him with new tools for effective communication. <\/span><\/p>\n

7.\u00a0Surprising Study: Millenials Prefer Human Interaction Over Digital<\/a><\/strong><\/p>\n

Author: Elizabeth Mitchell<\/span><\/p>\n

Publication: PR Newser<\/span><\/p>\n

The title of the article itself is surprise enough, but wait until you read the facts. According to a recent study by Mattersight Corporation, millennials may not be as \u201cscreen addicted\u201d as we all thought. <\/span><\/p>\n

8.\u00a0Ethics Every Day: Defining Ethics<\/a><\/strong><\/p>\n

Author: Krista Watson<\/span><\/p>\n

Publication: Progressions<\/span><\/p>\n

This September, PRSSA celebrated Ethics Month with a Twitter chat, an ethics case study competition and several blog posts centered around this year\u2019s theme: Ethics Every Day. This article aims to orient those unfamiliar with the importance of ethics in public relations.<\/p>\n

These articles are gathered and submitted by the PRSSA National Committee and the PRSSA publications team as well as occasional contributions from members, so feel free to pass along interesting articles to Emma Finkbeiner by email at emfinky@gmail.com.<\/span><\/p>\n

\u2014<\/span><\/p>\n

Emma Finkbeiner is the PRSSA 2015\u20132016 publications editor in chief. She attends Northern Michigan University and was a former editor in chief of the student newspaper The North Wind. Connect with her on Twitter <\/span><\/i>@efink101 <\/span><\/i><\/a>or <\/span><\/i>LinkedIn.<\/span><\/i><\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

September flew by in a blur and we\u2019re venturing deeper into the fall semester. October is near but never fear, the Progressions Monthly Reading Round-Up is here. Below are eight interesting articles you may have missed: 1.\u00a03 PR Lessons From The Brand Attack On Chipotle Author: Jonathan Salem Baskin Publication: Forbes What do you do when a non-profit group with […]<\/p>\n","protected":false},"author":23,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[2896],"tags":[2295,2297,2296,60,294,2007,2225,1625,2243,1847,1780],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/6382"}],"collection":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/comments?post=6382"}],"version-history":[{"count":3,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/6382\/revisions"}],"predecessor-version":[{"id":6387,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/6382\/revisions\/6387"}],"wp:attachment":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/media?parent=6382"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/categories?post=6382"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/tags?post=6382"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}