Author: Jacqui Macdonald<\/p>\n
Publication: PR Week<\/p>\n
This article discusses the real possibility of burnout for public relations professionals and offers tips on how to avoid it.<\/p>\n <\/p>\n Guest Submission<\/em><\/p>\n 2. The Story Behind Caitlyn Jenner\u2019s Masterful Press Strategy<\/a><\/strong><\/p>\n Author: Josef Adalian<\/p>\n Publication: Browbeat, the culture blog of Slate<\/p>\n Caitlyn Jenner, formerly known as Bruce Jenner, recently made her debut to the world. With her number of Twitter followers reaching over one million in just four hours, Caitlyn \u201cbroke the Internet\u201d and a Guinness world record that was previously held by President Obama.<\/p>\n Bidding farewell to Bruce and introducing Caitlyn Jenner to the world required nothing short of the best in public relations, and that\u2019s exactly what Caitlyn got with the Hollywood firm Rogers & Cowan. The seamless process began with an exclusive interview with Diane Sawyer that aired as a two-hour special on ABC in late April. Following the interview, Caitlyn made her debut with a featured cover story in Vanity Fair. The cover held the phrase \u201cCall me Caitlyn\u201d which became a trending hashtag on Twitter shortly after the release. Caitlyn also announced an upcoming docuseries about her transformation and new life that will be aired on E!<\/p>\n Caitlyn has seemed to maintain a positive image and media coverage throughout the process and aims to continue doing so with the strategic work of her public relations team.<\/p>\n This article and summary was submitted by Krista Watson. Krista Watson is a member of the PRSSA Chapter at Loyola University Chicago. Follow her on Twitter<\/a> and connect on LinkedIn<\/a>.<\/em><\/p>\n 3. Female CEOs Say Dad\u2019s Advice Helped Them Shatter Glass Ceiling<\/a><\/strong><\/p>\n Author: Carol Hymowitz<\/p>\n Publication: Bloomberg Business<\/p>\n In honor of the recently passed Father\u2019s Day holiday, powerful female CEOs, like Denise Morrison of Campbell Soup Co. and Mary Barra of General Motors Co., talk about how their fathers played instrumental roles in their leadership and educational development.<\/p>\n 4. Why You Should Include Influential Social Media Users in Your PR Strategy<\/a><\/strong><\/p>\n Author: Landon Ledford<\/p>\n Publication: PR Daily<\/p>\n Social media users with large followings, or \u201cinfluencers\u201d are being used in public relations to break through the noise much like influential bloggers.<\/p>\n 5. Social Disruptions Digest: Two Climate Crusading Brands <\/a><\/strong><\/p>\n Author: Tom Liacas<\/p>\n Publication: Social Disruptions<\/p>\n Two well-known brands, Ben and Jerry\u2019s and IKEA, engage in some healthy corporate social responsibility and leverage their brands to advocate for clean energy.<\/p>\n 6. Pinterest is Adding Verified Accounts and a Way to Narrow Your Search<\/a><\/strong><\/p>\n Author: Ronald Chavez<\/p>\n Publication: Mashable<\/p>\n Pinterest gets a facelift by tweaking its platform in multiple ways this month. These moves may make the social media site more attractive to official brand pages.<\/p>\n 7. 98% of Brands See Positive Revenue Impact from Real-Time Marketing Efforts\u2014But Report Challenges with Effectiveness<\/a><\/strong><\/p>\n Author: Edited by Richard Carufel<\/p>\n Publication: Bulldog Reporter<\/p>\n Marketers responding to real-time events on social media or taking advantage of large social media events like the Super Bowl are showing a higher return on investment according to a new study from Wayin.<\/a><\/p>\n![\"Caitlyn](\"http:\/\/progressions.prsa.org\/wp-content\/uploads\/2015\/07\/caitlyn-jenner-300x224.jpg\")
<\/a>![\"Ben](\"http:\/\/progressions.prsa.org\/wp-content\/uploads\/2015\/07\/ben-and-jerrys.jpeg\")
<\/a>