{"id":5717,"date":"2014-12-04T07:00:37","date_gmt":"2014-12-04T12:00:37","guid":{"rendered":"http:\/\/progressions.prsa.org\/?p=5717"},"modified":"2018-08-08T11:38:11","modified_gmt":"2018-08-08T15:38:11","slug":"completing-the-public-relations-bucket-list","status":"publish","type":"post","link":"https:\/\/progressions.prsa.org\/index.php\/2014\/12\/04\/completing-the-public-relations-bucket-list\/","title":{"rendered":"Completing the Public Relations Bucket List"},"content":{"rendered":"<figure id=\"attachment_5718\" aria-describedby=\"caption-attachment-5718\" style=\"width: 300px\" class=\"wp-caption alignright\"><a href=\"http:\/\/progressions.prsa.org\/wp-content\/uploads\/2014\/12\/Bucketlist_image.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-5718\" alt=\"Bucketlist_image\" src=\"http:\/\/progressions.prsa.org\/wp-content\/uploads\/2014\/12\/Bucketlist_image-300x250.png\" width=\"300\" height=\"250\" srcset=\"https:\/\/progressions.prsa.org\/wp-content\/uploads\/2014\/12\/Bucketlist_image-300x250.png 300w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2014\/12\/Bucketlist_image-100x83.png 100w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2014\/12\/Bucketlist_image-200x166.png 200w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2014\/12\/Bucketlist_image.png 472w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-5718\" class=\"wp-caption-text\">Courtesy of Paige Weber<\/figcaption><\/figure>\n<p>Like many students around the nation right now, I can\u2019t believe I\u2019m in my last semester of college. Time sure does fly, but I honestly didn\u2019t feel the clock ticking until I became an active member of PRSSA. As a PRSSA member, I started to learn the things that I will take with me into the real world. While I still have a long way to go, PRSSA provided me with opportunities to expand my knowledge and add a fair share of points to my r\u00e9sum\u00e9.<\/p>\n<p>Being a senior has made me realize how proactive I have to be about accomplishing everything I hoped to in my short years in school. Consequently, I have put together a bucket list of the skills public relations students should learn before graduating college:<\/p>\n<p><b>SOCIAL MEDIA<\/b><\/p>\n<ul>\n<li>Compose a comprehensive editorial calendar on Microsoft Excel.<\/li>\n<li>Learn at least one management platform (Hootsuite, TweetDeck, etc.).<\/li>\n<li>Take part in at least one Twitter chat. (Hint: Begin with PRSSA\u2019s <a href=\"http:\/\/www.prssa.org\/news\/social_media\/\">next one<\/a>.)<\/li>\n<li>Learn to read Facebook and Twitter analytics.<\/li>\n<li>Bonus if you learn to manage Facebook and\/or Google ads.<\/li>\n<\/ul>\n<p><b>MEDIA RELATIONS<\/b><\/p>\n<ul>\n<li>Write and send at least one press release to local media. You can even write one for <a href=\"http:\/\/www.prssa.org\/news\/chapter\/\">Chapter News<\/a>.<\/li>\n<li>Afterwards, write a pitch email to complement the press release.<\/li>\n<li>Build a media list (bonus if you learn programs such as Gorkana and Cision).<\/li>\n<\/ul>\n<p><b>DESIGN\/WRITING<\/b><\/p>\n<ul>\n<li>Conquer the basics of Adobe InDesign and Photoshop. Create a graphic to accompany your social media posts and design a flier for an event.<\/li>\n<li>Prove your AP style and <a href=\"http:\/\/www.prssa.org\/chapters\/leaders\/handbooks\/14_StyleGuideFinal.pdf\">PRSSA Style Guide<\/a> knowledge by writing an article for Progressions and\/or <em>FORUM<\/em>.<\/li>\n<\/ul>\n<p><b>MISC.<\/b><\/p>\n<ul>\n<li>Work on any sort of event planning: a party, Chapter event, fundraiser, showcase, etc. (bonus if you get sponsorship, registration, speaker outreach, etc. involved).<\/li>\n<li>Know how to research. Do a proper SWOT (strengths, weaknesses, opportunities, threats) analysis for your dream client.<\/li>\n<li>Basic HTML knowledge: Learn to make small changes such as changing fonts and colors from the back end.<\/li>\n<\/ul>\n<p>So much to do, so little time! Obviously there are many more skills I can add to this list. <b>What is at the top of your public relations bucket list?<\/b><\/p>\n<p>_____<i><\/i><\/p>\n<p><i>Paige Weber is the PRSSA 2014\u20132015 vice president of Chapter development and a senior at Louisiana State University. Follow her on <\/i><a href=\"http:\/\/www.twitter.com\/paigeweber\"><i>Twitter<\/i><\/a><i> or connect on <\/i><a href=\"http:\/\/www.linkedin.com\/in\/pweber1\/\"><i>LinkedIn<\/i><\/a><i>.\u00a0<\/i><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Like many students around the nation right now, I can\u2019t believe I\u2019m in my last semester of college. Time sure does fly, but I honestly didn\u2019t feel the clock ticking until I became an active member of PRSSA. As a PRSSA member, I started to learn the things that I will take with me into the real world. While I [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":22,"featured_media":5718,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[2892,14,1],"tags":[1917,76,401,1919,1918,595,1539,363,160,41,940,804,40,422,340,476,2224,44,121],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/5717"}],"collection":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/comments?post=5717"}],"version-history":[{"count":4,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/5717\/revisions"}],"predecessor-version":[{"id":8887,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/5717\/revisions\/8887"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/media\/5718"}],"wp:attachment":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/media?parent=5717"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/categories?post=5717"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/tags?post=5717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}