{"id":5434,"date":"2014-08-14T22:37:20","date_gmt":"2014-08-15T02:37:20","guid":{"rendered":"http:\/\/progressions.prsa.org\/?p=5434"},"modified":"2018-08-22T10:53:14","modified_gmt":"2018-08-22T14:53:14","slug":"how-millennials-can-use-social-media-effectively-at-work","status":"publish","type":"post","link":"https:\/\/progressions.prsa.org\/index.php\/2014\/08\/14\/how-millennials-can-use-social-media-effectively-at-work\/","title":{"rendered":"How Millennials Can Use Social Media Effectively for Work"},"content":{"rendered":"
\"Courtesy<\/a>
Courtesy of Michael Critz<\/figcaption><\/figure>\n

We all know most Millennials are social media savvy. Whether you are on the metro, street or at a restaurant, I am sure you have seen a young person updating their status or posting a picture. Did you know social media translates into a needed skill? Some wonder how hard can it be to tweet or post a status update. Anyone can do that, right?<\/p>\n

The answer is yes. Anyone can \u201cdo social media,\u201d but there is a difference between simply doing social media and being social. Executives find themselves hiring young interns to manage their corporation\u2019s social media accounts because Millennials are supposed to be \u201csocial media experts.\u201d But are we producing real effective results when inside the office?<\/p>\n

Social Media Isn\u2019t a Cakewalk<\/b><\/p>\n

We are young and have been brought up in the digital age. But has this young generation lost touch with simply using social media as their own narcissistic stage, or are they taking advantage of using it for what it is, a communication tool that can translate into a job?\u00a0Forbes<\/i> has published multiple articles on the effects, recent findings on how to accomplish goals when using social media, and how Millennials come into play when put in a social media management position.<\/p>\n

According to Eve Mayer, CEO of a social media services company, \u201cany idiot can do social media<\/a>.\u201d This can be a little offensive for someone like me, who is a social media and marketing intern. Is this true? Can anyone just get on a computer and start typing on a social network? However, Mayer goes on to explain the people who should lead your social media are the ones who understand the company and its goals. She also goes on to say that executives need to make their organization\u2019s goals clear.<\/p>\n

What Does Forbes<\/i> Say?<\/b><\/p>\n

A Forbes<\/i> article recently highlighted the current social media market and the attention it is gaining from professionals. Certain companies and professionals are learning the value of how social media can reach a large audience.<\/p>\n

As a social media intern at the American Bar Association, I have seen how using specific strategies with Twitter and Facebook have caused interaction between members, with an increase of over 400 followers since May.<\/p>\n

According to Jason DeMers <\/a>, \u201cIf brands can locate a person who has wide reach on social media, one message can reach a large number of people. If the message is interesting enough, those members\u2019 messages will be read and passed on by their followers, potentially reaching thousands of people in a short time. That\u2019s why social media has such huge potential, but only when executed strategically.\u201d And this is why we must strategize our social media efforts.<\/p>\n

Like DeMers stated, social media has huge potential, but it must be executed strategically. This brings me back to my point of not only \u201cdoing social media,\u201d but \u201cbeing social.\u201d Let\u2019s live up to our social media savvy status and be social together!<\/p>\n

_____<\/p>\n

Lauren Creekmore is the president of PRSSA at Liberty University, and a rising junior. You can follow her on Twitter <\/i>@LCreekmore1<\/i><\/a> or connect with her on <\/i>LinkedIn<\/a>.<\/i><\/i><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

We all know most Millennials are social media savvy. Whether you are on the metro, street or at a restaurant, I am sure you have seen a young person updating their status or posting a picture. Did you know social media translates into a needed skill? Some wonder how hard can it be to tweet or post a status update. […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[2892,2894,13],"tags":[28,363,294,41,119,40,422,2224,44],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/5434"}],"collection":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/comments?post=5434"}],"version-history":[{"count":5,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/5434\/revisions"}],"predecessor-version":[{"id":9151,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/5434\/revisions\/9151"}],"wp:attachment":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/media?parent=5434"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/categories?post=5434"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/tags?post=5434"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}