{"id":4977,"date":"2014-03-20T10:33:21","date_gmt":"2014-03-20T14:33:21","guid":{"rendered":"http:\/\/progressions.prsa.org\/?p=4977"},"modified":"2018-08-08T11:24:29","modified_gmt":"2018-08-08T15:24:29","slug":"five-great-reads-for-the-emerging-pr-pro","status":"publish","type":"post","link":"https:\/\/progressions.prsa.org\/index.php\/2014\/03\/20\/five-great-reads-for-the-emerging-pr-pro\/","title":{"rendered":"Five Great Reads for the Emerging PR Pro"},"content":{"rendered":"
\"Image<\/a>
Image via Barnes and Noble<\/figcaption><\/figure>\n

\u201cIf You Have to Cry, Go Outside (And Other Things Your Mother Didn’t Tell You)\u201d
\n<\/b>by Kelly Cutrone<\/b><\/p>\n

In the era before Cision and Blackberries, Kelly Cutrone cut her teeth on the streets of New York as she built her client list and launched fashion brands. Readers may know her from her screen time on MTV\u2019s \u201cThe Hills\u201d <\/i>and \u201cThe City,\u201d\u00a0appearing as Lauren Conrad and Whitney Port\u2019s boss, respectively. In her book, she speaks about the importance of finding your tribe, the balance between professional and personal relationships, and always following your passion. It sounds clich\u00e9, but Cutrone\u2019s pseudo-autobiography depicts what can happen if you work hard and play hard. The book contains valuable lessons that apply to public relations, which include surrounding yourself with people that believe in you, and powering through those long nights in front of media lists and seating charts.<\/p>\n

\u2014 Hugo Rojo, 2013\u20132014 Texas Tower PR Director\u00a0<\/b><\/p>\n

\"SMPR\"<\/a>
Image via Barnes and Noble<\/figcaption><\/figure>\n

“Social Media and Public Relations: Eight New Practices for the PR Professional” by Deidre Breakenridge<\/strong><\/p>\n

Is social media important to the work that we do as public relations practitioners? Of course it is. In \u201cSocial Media and Public Relations: Eight New Practices for the PR Professional<\/a>,\u201d Deidre Breakenridge<\/a>, discusses \u201cexactly how to engage today\u2019s sophisticated socialized customers \u2026 and how to integrate social media and PR with other key business functions.\u201d I love how informative, yet concise, every chapter is. My favorite practice thus far is that of the public relations policymaker. According to Breakenridge, the public relations policymaker is all about getting ready for policy development; assembling a core social media team to assist in policymaking; doing the research; and communicating and measuring compliance. I commend Breakenridge on making a complex issue \u2014 having an organization fully adopt social media \u2014 seem doable. I would recommend this book to all, whether they are public relations practitioners or not. The skills learned from this book apply to all business functions.<\/p>\n

\u2014 Ethan Parry, 2013\u20132014 BYU PRSSA Vice President of Communications<\/p>\n

\"Image<\/a>
Image via The Leadership Challenge<\/figcaption><\/figure>\n

\u201cA Leader\u2019s Legacy\u201d by James Kouzes and Barry Posner<\/b><\/p>\n

\u201cBy asking ourselves how we want to be remembered, we plant the seeds for living our lives as if we matter. By living each day as if we matter, we offer up our own unique legacy. By offering up our own unique legacy, we make the work we inhabit a better place than we found it.\u201d This quote from the introduction to James Kouzes and Barry Posner\u2019s book, \u201cA Leader\u2019s Legacy,\u201d explains exactly why I think this is a \u201cmust read\u201d for every leader and aspiring leader. It\u2019s a quick read and loaded with all kinds of practical advice for leaders at all experience levels \u2014 \u201cnewbie\u201d or seasoned veteran. Three significant points the authors make that bear highlighting are that leaders need \u201cloving critics,\u201d leaders should \u201cwant to be liked\u201d and \u201cfailure is always an option.\u201d The authors are striving to help us understand that to lead every day is to serve and make a difference. \u201cLeading is not about what we gain from others, but about what others gain from us.\u201d Their final point is the legacy you leave is the life you live. How do you want to live your life?<\/p>\n

\u2014 Robert \u201cPritch\u201d Pritchard, APR, Fellow PRSA, PRSSA National Faculty Adviser\u00a0<\/b><\/p>\n

\"Image<\/a>
Image via Amazon<\/figcaption><\/figure>\n

\u201cThe Passion Conversation\u201d by Robbin Phillips, Greg Cordell, Geno Church and John Moore<\/b><\/p>\n

After hearing Geno Church speak at the PRSSA 2013 National Conference, I knew I had to read\u00a0\u201cThe Passion Conversation,\u201d which he co-wrote with three of his fellow Brains on Fire employees. The book was full of as much energy and creativity as Church\u2019s presentation. I was captivated not only by the clever graphics, but also by the analogy that relates word-of-mouth marketing to falling in love. From the beginning, the book calls itself a love story. While it isn\u2019t like the typical romantic stories I read, it captivated me all the same. The Brains on Fire staff describes how successful word-of-mouth marketing campaigns are centered on the consumer, and demonstrates why this matters with real clients\u2019 \u201clove stories.\u201d\u00a0\u201cThe Passion Conversation\u201d is a great read for anyone who wants to enhance their public relations work with some creativity, wit and passion for consumer-centered marketing.<\/p>\n

\u2014 Heather Harder, 2013\u20132014 PRSSA National Vice President of Member Services\u00a0<\/b><\/p>\n

\"Image<\/a>
Image via Barnes and Noble<\/figcaption><\/figure>\n

\u201cThe Five Dysfunctions of a Team\u201d by Patrick M. Lencioni<\/b><\/p>\n

Leadership is a topic that continues to interest me both personally and professionally. I\u2019ve invested a great deal of time in consuming leadership material, and strongly believe that the right leadership lessons can make a significant difference in an individual\u2019s life. Over the years, I have read books by numerous authors who capture the essence of leadership in very foundational ways. However, after a while, many of the authors and their books begin to sound the same. For these reasons, I highly recommend Patrick Lencioni and his books on leadership, specifically, \u201cThe Five Dysfunctions of a Team.\u201d In this book, Lencioni teaches leadership through a fictional story. Although the characters are not real, it won\u2019t take you very long to identify which characters resemble you and your work colleagues. \u201cThe Five Dysfunctions of a Team\u201d is a very engaging book that will help you and your teams learn to lead together.<\/p>\n

\u2014 Don Egle, APR, ABC, PRSSA National Professional Adviser<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cIf You Have to Cry, Go Outside (And Other Things Your Mother Didn’t Tell You)\u201d by Kelly Cutrone In the era before Cision and Blackberries, Kelly Cutrone cut her teeth on the streets of New York as she built her client list and launched fashion brands. Readers may know her from her screen time on MTV\u2019s \u201cThe Hills\u201d and \u201cThe […]<\/p>\n","protected":false},"author":20,"featured_media":4992,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[2892,14],"tags":[1713,90,1714,1715,2217,15,40,1125,522,1625,1712,1711,121],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/4977"}],"collection":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/comments?post=4977"}],"version-history":[{"count":17,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/4977\/revisions"}],"predecessor-version":[{"id":5064,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/4977\/revisions\/5064"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/media\/4992"}],"wp:attachment":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/media?parent=4977"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/categories?post=4977"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/tags?post=4977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}