Having a public relations position at a small business means that your daily responsibilities probably include more than public relations. Working for a four-person start-up, I have dabbled in marketing, administration, Web development and other company-specific tasks \u2014 I actually wrote a 300-plus-page lab manual and designed all of the company\u2019s reporting documents. Although working for a small business didn\u2019t give me concentrated experience, I tried and learned more than I might have at a larger company.<\/p>\n
If you see variety as the spice of life, working for a small business might be a good fit for you too.<\/p>\n
Here\u2019s a sample of how I spent one day working for a small business. For more information, check out the PRSA New Professionals Section\u2019s Intro to Small Business PR<\/a>.<\/p>\n 9 a.m.<\/strong> \u2014 Monitor media using Google Alerts and tracking using spreadsheet software. (With limited funds, monitoring services were out of the picture.)<\/p>\n 10 a.m.<\/strong> \u2014 Contact reporters who have covered company\u2019s issues and forward media kits.<\/p>\n 10:30 a.m. \u2014 <\/strong>Update the Web site with recent news and upcoming events, and hone the Web site\u2019s messages.<\/p>\n 11 a.m. \u2014 <\/strong>Continue secondary research. (Because the company was so small, I had the opportunity to do strategic and \u201cbig picture\u201d thinking, including developing the marketing plan.)<\/p>\n 2 p.m. \u2014 <\/strong>Start designing and writing brochure and literature for upcoming trade show exhibit. (I handled document production from writing to picking up final products from the printer.)<\/p>\n