{"id":3505,"date":"2013-02-28T10:35:54","date_gmt":"2013-02-28T15:35:54","guid":{"rendered":"http:\/\/progressions.prsa.org\/?p=3505"},"modified":"2018-08-09T16:25:45","modified_gmt":"2018-08-09T20:25:45","slug":"q-a-with-prsa-2013-chair-and-ceo-mickey-g-nall-apr-fellow-prsa","status":"publish","type":"post","link":"https:\/\/progressions.prsa.org\/index.php\/2013\/02\/28\/q-a-with-prsa-2013-chair-and-ceo-mickey-g-nall-apr-fellow-prsa\/","title":{"rendered":"Q& A with PRSA 2013 Chair and CEO Mickey G. Nall, APR, Fellow PRSA"},"content":{"rendered":"

\"Mickey<\/a>This interview excerpt originally ran in the January issue of PRSA\u2019s Public Relations Tactics. Read the full interview.<\/a><\/em><\/p>\n

What are the top challenges that PRSA faces in 2013?<\/strong>
\nAdvocating for the profession remains a challenge.\u00a0 We\u2019ve made huge inroads with our advocacy program in the past four to five years.\u00a0 The advocacy work that enhances the value of public relations is key in making sure we\u2019re doing that in a way that excites members.<\/p>\n

Diversity is also a huge issue facing PRSA, as well as the profession. We\u2019re making progress, but why aren\u2019t we more inclusive? While it\u2019s still about growing a more diverse membership, it\u2019s now about what are we doing once we\u2019ve attracted the diverse professional \u2014 what are we doing to include them in all that we do in membership?<\/p>\n

Overall, PRSA has to stay on the cutting edge.\u00a0 The profession continues to expand, channels continue to expand and the expectations from the C-suite continue to expand. Our value depends on constantly answering this question to the affirmative:\u00a0 \u201cAre we meeting member needs?\u201d<\/p>\n

What are some of the significant issues facing the PR profession?<\/strong>
\nThe first one, and I experience it every day in my work, is the integration of the marketing mix. We used to complain that the PR function didn\u2019t have a seat at the table. We have a seat at the table.\u00a0 We\u2019re central.\u00a0 And in most organizations, if you put it in the framework of reputation, then we\u2019re core to what\u2019s going on.<\/p>\n

But at the same time, I feel that we\u2019re explaining [the role of public relations] a lot to our marketing colleagues internally. Public relations and marketing continue to merge, and the monetary aspect of marketing and the core competencies continue to be an issue.\u00a0 There are still challenges with good writing. Some people say, \u201cWell, in the age of texting, does it matter?\u201d Heck yeah, it matters.\u00a0 You have to do it right.\u00a0 You have to know what you\u2019re attempting to communicate.<\/p>\n

What is the outlook like for the soon-to-be PR graduates or those practitioners who have just entered the profession?<\/strong>
\nIt\u2019s a tough market out there, and only the best of the best get the jobs. I truly believe that we\u2019ve got some great talent coming up. But at the same time, being great almost isn\u2019t enough anymore.<\/p>\n

At Ogilvy, I receive so many r\u00e9sum\u00e9s for every position. I look at their r\u00e9sum\u00e9s, and I\u2019m seeing two and three internships.\u00a0 That\u2019s what I\u2019m looking for to start \u2014 just to get the pile down to a manageable number to begin the selection process.<\/p>\n

PRSA 2013 Chair and CEO Mickey G. Nall, APR, Fellow PRSA is the Atlanta-based managing director of Ogilvy Public Relations Worldwide. He is a member of Ogilvy PR\u2019s global management committee. He has served in The White House Office of National Drug Control Policy as the on-site liaison between Ogilvy & Mather and the National Youth Anti-Drug Media Campaign, which was the nation\u2019s largest social marketing campaign.<\/em> Prior to Ogilvy, Nall was director of communications for the American Academy of Child & Adolescent Psychiatry. Before this, he was president of The Nall II Agency Inc., a Florida-based consulting firm. He has also been named as a distinguished alumnus of the University of Florida\u2019s College of Journalism & Communications.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

This interview excerpt originally ran in the January issue of PRSA\u2019s Public Relations Tactics. Read the full interview. What are the top challenges that PRSA faces in 2013? Advocating for the profession remains a challenge.\u00a0 We\u2019ve made huge inroads with our advocacy program in the past four to five years.\u00a0 The advocacy work that enhances the value of public relations […]<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[14,1],"tags":[2225,15,40,1492],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/3505"}],"collection":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/comments?post=3505"}],"version-history":[{"count":16,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/3505\/revisions"}],"predecessor-version":[{"id":3520,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/3505\/revisions\/3520"}],"wp:attachment":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/media?parent=3505"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/categories?post=3505"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/tags?post=3505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}